In 2022, mobile app install frauds across all examined categories on Android devices made us for the most bot operations. Bots were used in around 75 percent of the fraudulent installs of finance apps, as well as in over 75 percent of all fake installs of social apps. Midcore gaming apps were more likely than other app categories to be targeted by click flooding as fraudulent installs, while hypercasual gaming apps saw approximately 24 percent of their fraudulent installs coming from fake publisher activities.
Most common types of mobile app install fraud on Android devices worldwide in 2022, by category
Characteristic
Bots
Click flooding
Fake publisher activity
Install Hijacking
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AppsFlyer. (April 5, 2023). Most common types of mobile app install fraud on Android devices worldwide in 2022, by category [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/1380428/app-install-fraud-by-app-category/
AppsFlyer. "Most common types of mobile app install fraud on Android devices worldwide in 2022, by category." Chart. April 5, 2023. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/1380428/app-install-fraud-by-app-category/
AppsFlyer. (2023). Most common types of mobile app install fraud on Android devices worldwide in 2022, by category. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/1380428/app-install-fraud-by-app-category/
AppsFlyer. "Most Common Types of Mobile App Install Fraud on Android Devices Worldwide in 2022, by Category." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1380428/app-install-fraud-by-app-category/
AppsFlyer, Most common types of mobile app install fraud on Android devices worldwide in 2022, by category Statista, https://www.statista.com/statistics/1380428/app-install-fraud-by-app-category/ (last visited July 20, 2024)
Most common types of mobile app install fraud on Android devices worldwide in 2022, by category [Graph], AppsFlyer, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1380428/app-install-fraud-by-app-category/