During a survey in Mexico, nearly 70 percent of responding advertisers mentioned that changes in consumer behavior post-COVID-19 pandemic could impact their advertising spending decisions in 2023. The same share cited a possible economic recession, while 61 percent of respondents indicated inflation as a factor influencing their advertising budget.
Events impacting advertising spending decisions among companies in Mexico in 2023
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Share of respondents
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IAB México. (February 15, 2023). Events impacting advertising spending decisions among companies in Mexico in 2023 [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/1387100/factor-impact-ad-spend-mexico/
IAB México. "Events impacting advertising spending decisions among companies in Mexico in 2023." Chart. February 15, 2023. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/1387100/factor-impact-ad-spend-mexico/
IAB México. (2023). Events impacting advertising spending decisions among companies in Mexico in 2023. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/1387100/factor-impact-ad-spend-mexico/
IAB México. "Events Impacting Advertising Spending Decisions among Companies in Mexico in 2023." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1387100/factor-impact-ad-spend-mexico/
IAB México, Events impacting advertising spending decisions among companies in Mexico in 2023 Statista, https://www.statista.com/statistics/1387100/factor-impact-ad-spend-mexico/ (last visited July 20, 2024)
Events impacting advertising spending decisions among companies in Mexico in 2023 [Graph], IAB México, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1387100/factor-impact-ad-spend-mexico/