During a survey conducted in Mexico in 2023, around 61 percent of responding advertisers mentioned brand lift as a leading metric used to measure the impact of marketing spending. Some 55 percent of respondents used marketing mix modeling to assess the same.
Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2023
Characteristic
Share of respondents
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IAB México. (February 15, 2023). Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2023 [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/
IAB México. "Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2023." Chart. February 15, 2023. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/
IAB México. (2023). Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2023. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/
IAB México. "Leading Metrics Used by Advertisers to Measure The Impact of Marketing Spending in Mexico in 2023." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/
IAB México, Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2023 Statista, https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/ (last visited July 20, 2024)
Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2023 [Graph], IAB México, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/