During a survey conducted in Mexico in 2023, over 50 percent of responding advertisers mentioned the difficulty of measuring the return on investment (ROI) as a main problem when running digital marketing campaigns. For 41 percent of respondents, the campaigns do not generate enough clients, while 36 percent cited issues to reach the right audiences.
Main issues faced by advertisers in digital marketing campaigns in Mexico in 2023
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Share of respondents
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IAB México. (February 15, 2023). Main issues faced by advertisers in digital marketing campaigns in Mexico in 2023 [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/1387133/issues-faced-by-advertisers-marketing-digital-mexico/
IAB México. "Main issues faced by advertisers in digital marketing campaigns in Mexico in 2023." Chart. February 15, 2023. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/1387133/issues-faced-by-advertisers-marketing-digital-mexico/
IAB México. (2023). Main issues faced by advertisers in digital marketing campaigns in Mexico in 2023. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/1387133/issues-faced-by-advertisers-marketing-digital-mexico/
IAB México. "Main Issues Faced by Advertisers in Digital Marketing Campaigns in Mexico in 2023." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1387133/issues-faced-by-advertisers-marketing-digital-mexico/
IAB México, Main issues faced by advertisers in digital marketing campaigns in Mexico in 2023 Statista, https://www.statista.com/statistics/1387133/issues-faced-by-advertisers-marketing-digital-mexico/ (last visited July 20, 2024)
Main issues faced by advertisers in digital marketing campaigns in Mexico in 2023 [Graph], IAB México, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1387133/issues-faced-by-advertisers-marketing-digital-mexico/