A 2023 study analyzed the main resources used for trip inspiration by travelers across 15 global countries. Overall, 40 percent of the sample reported using YouTube as their main source of travel inspiration. That said, while 79 percent of respondents from India relied on YouTube for that purpose, only a quarter of surveyed travelers in France mentioned doing the same.
Main resources used for trip inspiration by travelers worldwide as of October 2023, by country
Characteristic
Youtube
World of mouth reccomendations
Instagram
Online media
Guidebooks
Film and TV
Facebook
TikTok
Books
Print media
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Skyscanner. (October 24, 2023). Main resources used for trip inspiration by travelers worldwide as of October 2023, by country [Graph]. In Statista. Retrieved July 21, 2024, from https://www.statista.com/statistics/1421785/resources-trip-inspiration-travel-worldwide-by-country/
Skyscanner. "Main resources used for trip inspiration by travelers worldwide as of October 2023, by country." Chart. October 24, 2023. Statista. Accessed July 21, 2024. https://www.statista.com/statistics/1421785/resources-trip-inspiration-travel-worldwide-by-country/
Skyscanner. (2023). Main resources used for trip inspiration by travelers worldwide as of October 2023, by country. Statista. Statista Inc.. Accessed: July 21, 2024. https://www.statista.com/statistics/1421785/resources-trip-inspiration-travel-worldwide-by-country/
Skyscanner. "Main Resources Used for Trip Inspiration by Travelers Worldwide as of October 2023, by Country." Statista, Statista Inc., 24 Oct 2023, https://www.statista.com/statistics/1421785/resources-trip-inspiration-travel-worldwide-by-country/
Skyscanner, Main resources used for trip inspiration by travelers worldwide as of October 2023, by country Statista, https://www.statista.com/statistics/1421785/resources-trip-inspiration-travel-worldwide-by-country/ (last visited July 21, 2024)
Main resources used for trip inspiration by travelers worldwide as of October 2023, by country [Graph], Skyscanner, October 24, 2023. [Online]. Available: https://www.statista.com/statistics/1421785/resources-trip-inspiration-travel-worldwide-by-country/
