The U.S. is the largest market for Netflix and Amazon Prime Video, based on viewer numbers forecast for 2024. The country is estimated to have over 173 million Netflix and around 164 million Prime viewers. While Netflix is more popular than Amazon in the U.S., the UK, France, Canada, and Australia, Prime Video is more common in India, Germany, and Japan.
Number of Netflix and Amazon Prime Video viewers in selected countries worldwide in 2024
(in millions)
Characteristic
Netflix
Amazon Prime Video
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Insider Intelligence. (January 9, 2024). Number of Netflix and Amazon Prime Video viewers in selected countries worldwide in 2024 (in millions) [Graph]. In Statista. Retrieved July 21, 2024, from https://www.statista.com/statistics/1449359/netflix-amazon-prime-video-viewers-worldwide-by-country/
Insider Intelligence. "Number of Netflix and Amazon Prime Video viewers in selected countries worldwide in 2024 (in millions)." Chart. January 9, 2024. Statista. Accessed July 21, 2024. https://www.statista.com/statistics/1449359/netflix-amazon-prime-video-viewers-worldwide-by-country/
Insider Intelligence. (2024). Number of Netflix and Amazon Prime Video viewers in selected countries worldwide in 2024 (in millions). Statista. Statista Inc.. Accessed: July 21, 2024. https://www.statista.com/statistics/1449359/netflix-amazon-prime-video-viewers-worldwide-by-country/
Insider Intelligence. "Number of Netflix and Amazon Prime Video Viewers in Selected Countries Worldwide in 2024 (in Millions)." Statista, Statista Inc., 9 Jan 2024, https://www.statista.com/statistics/1449359/netflix-amazon-prime-video-viewers-worldwide-by-country/
Insider Intelligence, Number of Netflix and Amazon Prime Video viewers in selected countries worldwide in 2024 (in millions) Statista, https://www.statista.com/statistics/1449359/netflix-amazon-prime-video-viewers-worldwide-by-country/ (last visited July 21, 2024)
Number of Netflix and Amazon Prime Video viewers in selected countries worldwide in 2024 (in millions) [Graph], Insider Intelligence, January 9, 2024. [Online]. Available: https://www.statista.com/statistics/1449359/netflix-amazon-prime-video-viewers-worldwide-by-country/