In January 2024, YouTube held a market share of 2.23 percent among online social networking platforms in the United Kingdom (UK). Figures were calculated based on approximately fifteen billion hits online per month.
YouTube’s reach within the UK
In 2021 users in the United Kingdom spent over 16 hours per month on the popular social video and streaming platform YouTube, making it the most engaging video platform after TikTok. This made it the most widely used social networks, and one of the more attractive digital advertising tools for marketers. During this period, YouTube was the most popular video app among children in the UK, with 65 percent of respondents reporting to engage with this platform.
The future of digital advertising
A report published in 2019 cited YouTube as the digital platform forecasted to enhance communications in the near future, as advertising shifts to become more visual. YouTube’s worldwide advertising revenues have also increased year on year since 2017, attesting the effectiveness of its monetization methods. The introduction of services such as its Partner Program, which collaborates with leading content creators to earn through in-video-advertising has helped YouTube stay relevant while generating and retaining a large audience base.
Social network web visit share held by YouTube in the United Kingdom (UK) from January 2018 to January 2024
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StatCounter. (February 26, 2024). Social network web visit share held by YouTube in the United Kingdom (UK) from January 2018 to January 2024 [Graph]. In Statista. Retrieved July 21, 2024, from https://www.statista.com/statistics/280314/youtubes-social-network-market-share-in-the-united-kingdom-uk/
StatCounter. "Social network web visit share held by YouTube in the United Kingdom (UK) from January 2018 to January 2024." Chart. February 26, 2024. Statista. Accessed July 21, 2024. https://www.statista.com/statistics/280314/youtubes-social-network-market-share-in-the-united-kingdom-uk/
StatCounter. (2024). Social network web visit share held by YouTube in the United Kingdom (UK) from January 2018 to January 2024. Statista. Statista Inc.. Accessed: July 21, 2024. https://www.statista.com/statistics/280314/youtubes-social-network-market-share-in-the-united-kingdom-uk/
StatCounter. "Social Network Web Visit Share Held by Youtube in The United Kingdom (Uk) from January 2018 to January 2024." Statista, Statista Inc., 26 Feb 2024, https://www.statista.com/statistics/280314/youtubes-social-network-market-share-in-the-united-kingdom-uk/
StatCounter, Social network web visit share held by YouTube in the United Kingdom (UK) from January 2018 to January 2024 Statista, https://www.statista.com/statistics/280314/youtubes-social-network-market-share-in-the-united-kingdom-uk/ (last visited July 21, 2024)
Social network web visit share held by YouTube in the United Kingdom (UK) from January 2018 to January 2024 [Graph], StatCounter, February 26, 2024. [Online]. Available: https://www.statista.com/statistics/280314/youtubes-social-network-market-share-in-the-united-kingdom-uk/
