A global study released in June 2021 revealed that younger adults were more likely to use social media as a way to access news, as 34 percent of consumers aged under 35 used social media for news, compared to 26 percent of all adults. Gen Z or Millennials also demonstrated a lower level of engagement with direct news brands, and just three percent used email for news.
Main news sources used by Gen Z or Millennials vs. total consumers worldwide as of February 2021
Characteristic
Total adults
Adults under 35 years old
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*Sample size for all adults was 85,831. Sample size for respondents under 35 was 26,985.
Question: Which of these was the MAIN way in which you came across news in the last week?
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Reuters Institute for the Study of Journalism. (June 23, 2021). Main news sources used by Gen Z or Millennials vs. total consumers worldwide as of February 2021 [Graph]. In Statista. Retrieved July 21, 2024, from https://www.statista.com/statistics/281915/main-news-sources-millennials/
Reuters Institute for the Study of Journalism. "Main news sources used by Gen Z or Millennials vs. total consumers worldwide as of February 2021." Chart. June 23, 2021. Statista. Accessed July 21, 2024. https://www.statista.com/statistics/281915/main-news-sources-millennials/
Reuters Institute for the Study of Journalism. (2021). Main news sources used by Gen Z or Millennials vs. total consumers worldwide as of February 2021. Statista. Statista Inc.. Accessed: July 21, 2024. https://www.statista.com/statistics/281915/main-news-sources-millennials/
Reuters Institute for the Study of Journalism. "Main News Sources Used by Gen Z or Millennials Vs. Total Consumers Worldwide as of February 2021." Statista, Statista Inc., 23 Jun 2021, https://www.statista.com/statistics/281915/main-news-sources-millennials/
Reuters Institute for the Study of Journalism, Main news sources used by Gen Z or Millennials vs. total consumers worldwide as of February 2021 Statista, https://www.statista.com/statistics/281915/main-news-sources-millennials/ (last visited July 21, 2024)
Main news sources used by Gen Z or Millennials vs. total consumers worldwide as of February 2021 [Graph], Reuters Institute for the Study of Journalism, June 23, 2021. [Online]. Available: https://www.statista.com/statistics/281915/main-news-sources-millennials/
