Digital advertising was expected to account for 46.5 percent of Italy's advertising spending in 2023, marking an increase from the previous year and increasing its lead on television advertising. TV advertising's share was forecast to amount to 38.8 percent, while radio was projected to follow with 4.7 percent.
Distribution of advertising spending in Italy from 2020 to 2023, by medium
Characteristic
TV
Digital
Radio
OOH
Magazines
Newspapers
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Aziende della Comunicazione Unite. (July 3, 2023). Distribution of advertising spending in Italy from 2020 to 2023, by medium [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/619965/share-of-the-internet-media-market-value-italy/
Aziende della Comunicazione Unite. "Distribution of advertising spending in Italy from 2020 to 2023, by medium." Chart. July 3, 2023. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/619965/share-of-the-internet-media-market-value-italy/
Aziende della Comunicazione Unite. (2023). Distribution of advertising spending in Italy from 2020 to 2023, by medium. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/619965/share-of-the-internet-media-market-value-italy/
Aziende della Comunicazione Unite. "Distribution of Advertising Spending in Italy from 2020 to 2023, by Medium." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/619965/share-of-the-internet-media-market-value-italy/
Aziende della Comunicazione Unite, Distribution of advertising spending in Italy from 2020 to 2023, by medium Statista, https://www.statista.com/statistics/619965/share-of-the-internet-media-market-value-italy/ (last visited July 20, 2024)
Distribution of advertising spending in Italy from 2020 to 2023, by medium [Graph], Aziende della Comunicazione Unite, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/619965/share-of-the-internet-media-market-value-italy/