Instagram brand post engagement 2023, by vertical

Average engagement rate with brand posts on Instagram in 2023, by vertical

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Source

Use Ask Statista Research Service

Release date

February 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

According to the source, data is based on: "engagement as measurable interaction on organic and paid social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is calculated based on all these interactions divided by total follower count. We provide a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2023, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."

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Access limited to Free Statistics. Premium Statistics are not included.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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