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Booking Holdings, whose brands include Booking.com, Priceline, Agoda, and Kayak, recorded approximately 22 thousand employees in 2023. That year, Expedia Group - operating brands such as Expedia, Hotels.com, Vrbo, and Trivago - employed roughly 17 thousand people.

The two giants of the online travel market

In 2023, Booking Holdings was the leading travel company worldwide based on gross sales, at over 150 billion U.S. dollars. Expedia Group ranked second, with gross sales surpassing 100 billion U.S. dollars. In comparison, gross sales of all the other firms in the ranking amounted to under 30 billion U.S. dollars.

What are the most visited travel websites?

In 2024, the website of Booking Holdings' brand Booking.com topped the ranking of the most visited travel and tourism websites worldwide. Meanwhile, the web page of Expedia, brand of Expedia Group, placed fourth, behind tripadvisor.com and airbnb.com

Number of employees at selected leading travel companies worldwide in 2023

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Release date

June 2024

More information

Region

Worldwide

Survey time period

2023

Special properties

companies are ranked based on the highest gross sales in 2023

Supplementary notes

¹ Expedia Group did not take part in the survey provided by the source. Data came from the groups' public financial reports.

² BCD Travel and CWT: data refer to the combined numbers of full-time and part-time employees.

³ 2023 data for American Express Travel was not available. In 2021, the source reported that the company had 5,845 employees.

⁴ Navan Group: 2,974 full-time and 127 part-time employees.

⁵ Internova Travel Group: 3,285 full-time and 65 part-time employees.

⁶ Hopper: 700 full-time and one part-time employees.

⁷ Direct Travel: 1,800 full-time and 99 part-time employees.

⁸ AAA Travel: 2,830 full-time and 200 part-time employees.

The source only included companies generating at least 110 million U.S. dollars in travel sales in 2023, with a minimum of 15 percent of the sales volume in the United States. The companies also had to be the agent of record on the transaction from a supplier's perspective.

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