Brazill: destination online search growth rate 2018, by soap opera

Published by
Ana M. López,
Jun 27, 2022
The statistic shows the online search growth rate of travel destinations related to soap operas in Brazil as of 2018. It was found that, as a result of the Brazilian telenovela 'Império' being broadcasted in 2014, tourism online searches involving Roraima - location on which the soap opera was based - grew by 525 percent. The also Brazilian production 'Segundo Sol' was estimated to generate a 112 percent increase of online searches regarding the Bahian capital, Salvador.

Leading soap operas in Brazil as of 2018, based on travel destination online search growth rate

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Release date

August 2018

Region

Brazil

Survey time period

As of 2018*

Supplementary notes

* The source does not specify the date of data collection. The date of survey given is the date of publication.

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