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Sam Deaman

Sam Deaman is fashion assistant across the Guardian and Observer

  • A cartoon illustration of camping tents set up in a field

    Editors’ picks: Festival dressing for summer – in pictures

    From retro classics to chic accessories, here are five fabulous ways to blaze a trail through the festival season – come rain or shine
  • A Taylor Swift fan outside the 2024 Era's Tour at Wembley Stadium in London, UK.

    Are you ready for it? Fashion at Taylor Swift’s Eras tour - in pictures

    Cowboy hats, vintage dresses and Kansas City jerseys… here’s how the Swifties at the London leg of the Eras tour ensured their looks will never go out of style
  • George Russell and Lewis Hamilton

    We love: fashion fixes for the week ahead – in pictures

    Formula One’s Lewis Hamilton and George Russell in pole position, Bridgerton star Nicola Coughlan’s Choose Love collaboration and Camper x Sunnei’s new partnership.
  • A composite of different male models wearing a trainers

    Pounding the pavement: 25 of the best men’s trainers – in pictures

    Bounce into summer in the brightest and boldest sneakers
  • Different clothing items collaged against the intersex progress Pride flag

    What to wear...
    Loud and proud: what to wear for a Pride event

    With a month of LGBTQ action kicking off this Saturday, our fashion assistant shares some inspiration for outfits with a sense of celebration
  • Model wearing a printed bikini and stripe shirt

    We love: fashion fixes for the week ahead – in pictures

    Bohemian chic, off-pitch style for Euro 2024, and ballerina jelly shoes.
  • Jigsaw x Roksanda

    We love: fashion fixes for the week ahead – in pictures

    Fluid silhouettes and softened summer tailoring, Gap’s collaboration with California clothing label DÔEN, and Blenheim Palace’s latest exhibition
  • A selection of models wearing patterned shirts against a colourful backdrop

    Print’s not dead: 25 of the best patterned shirts – in pictures

  • A female model holding a pink scarf that is blowing in the wind

    We love: fashion fixes for the week ahead – in pictures

  • Panache SS24F Puglia BetteBikini SW1842A HighWaistBeltedBrief SW1845A PugliaPrint T F

    We love: fashion fixes for the week ahead – in pictures

  • Models wearing trainers, including musician Rihanna wearing the new Fenty creeper trainer by Puma.

    Spring in your step: 25 of the best women’s trainers – in pictures

  • A colourful collage of musician Billie Eilish and two models wearing knitted tank tops

    Editors’ picks: How to style a knitted tank top for summer 5 ways – in pictures

    Preppy or plain, stripy or simple... The tank top is early summer’s understated hero. Here’s how the sleeveless classic gives every outfit a shot in the arm
  • A collage of male models wearing knitted cardigans on the runway - Junya Watanabe, Louis Vuitton and Prada.

    Button up: 20 of the best men’s cardigans – in pictures

    Bright block colours, stripes and symbols... A knitted cardigan is the perfect light layer for spring
  • Two models wearing sportswear from Umbro's centenary collection

    We Love: Fashion fixes for the week ahead – in pictures

    Centenary celebrations, linen menswear and art-inspired watches
  • Composite of a jacket, trousers, bag, sunglasses, necklace and sandal

    What to wear...
    Fun with our piers: what to wear for a trip to the seaside

    From starfish necklaces to funky sandals, here’s how to look shipshape for a day by the beautiful briny
  • Sunglases

    Throwing shade: 18 of the best sunglasses – in pictures

    Spring is incoming – shades at the ready!
  • A yellow gilet, blue dress, pink blazer, green skirt and orange trouser against a multi-colourful background

    Editors’ picks: How to wear colour – in pictures

    Energise your wardrobe with striking spring hues, or perk up a base of neutrals with a spark of brightness
  • A street style portrait of a content creator at London Fashion Week

    Kilts, inflatable tops and frog slippers: street style at London fashion week – in pictures

    It’s not only the catwalk that defines the capital’s fashion voice, what happens on the streets is just as colourful, creative and compelling
  • 221124 Community clothing Day1188984

    The edit: 16 of the best beanie hats – in pictures

    Jaunty, striped or bold, these warm hats will cap off your cosy look
  • A composite of different style puffer jackets and how they should be styled

    Editors’ picks: 5 ways to incorporate a puffer jacket into your wardrobe – in pictures

    Keep out the chill in a quilted gilet or cosy up in a snug padded jacket for the ultimate stylish cover-up
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