Tradedoubler acquires Emailing Network to enhance their Partner Marketing offering while strengthening their position as a leading European and Latin American Lead Generation provider.
With the aim of maximising results for Advertisers and Publishers and delivering a more comprehensive experience in omnichannel marketing solutions, Tradedoubler is joining forces with Emailing Network.
Tradedoubler, a leading global Partner Marketing company, has taken a significant step in its expansion by acquiring Emailing Network, a company specialising in generating qualified leads for advertisers and agencies via a variety of acquisition channels, including their own databases.
As both companies are a part of the French publishing group Reworld Media, the acquisition of Emailing Network by Tradedoubler opens up a wide range of synergies intended for maximizing growth and results for their respective advertisers.
Soraya García Merino, Country Manager Iberia & Latam at Tradedoubler, says: “Emailing Network is a company with an impeccable track record in Lead Generation strategies and a partner with whom Tradedoubler has developed synergies with over the years. This acquisition will enable us to unify and optimize the personalized LeadGen strategies and processes that are in place for our advertisers and publishers from two leading brands in Digitial Marketing. We couldn’t be happier to welcome our colleagues from Emailing Network to Tradedoubler’s awesome team.”
Giovanna Capasso, Sales Director at Emailing Network, says: “Our mission has always been to be distinct in the email marketing channel by maintaining a high level of quality, transparency, and commitment for all of our advertisers. As a result of the acquisition by Tradedoubler, we will be able to further enhance our specialized know-how and expand our technological capabilities. With over 180,000 publishers in our network, we are excited to drive significant growth and improve performance strategies for all our clients. This strategic partnership allows us to offer more robust and effective solutions, ensuring success in a competitive market.”
The team is excited about this new acquisition, as it represents the unification of two leaders in the field of Partner Marketing and Lead Generation. It will strengthen their position in the market and enable the offering of a more powerful and comprehensive experience for their clients.
About Tradedoubler
Tradedoubler is a thriving partner marketing network with a global reach. Covering 90+ markets all over the world, we’ve been boosting partnerships between result-driven brands and publishers since 1999. Founded in Stockholm, Sweden and listed on Nasdaq Stockholm, Tradedoubler has 350 employees along with offices across Europe and Australia. Our solutions include partner marketing, lead generation campaigns, influencer marketing, app download campaigns, as well as the Tradedoubler technology platform; designed for advertisers and media agencies looking to manage their own in-house partner programs and to track their digital marketing campaigns.
For more information, visit our website www.tradedoubler.com
About Emailing Network
At Emailing Network, we believe in email marketing as a highly effective, transactional digital communication channel that is widely used and far-reaching. Our philosophy is to find and deliver ideal content to the user in the most suitable context and at the right time. To achieve this, we’ve analysed billions of emails and interactions in real-time, allowing us to pin-point the most relevant content for respective customers. With 17 years of experience, we build digital projects and commercial newsletters aimed at promoting new products and increasing sales. We generate over €20 million in sales for our clients every year in Spain, Italy, France, Belgium, the UK, Asia (Singapore, Malaysia), and Latam.
To learn more about us and our offering, visit our website at: www.emailingnetwork.com
