Industrial Marketing Strategy
Frederick E. Webster
ISBN 10: 0471617032 ISBN 13: 9780471617037
Verlag: John Wiley & Sons Inc, 1991
Gebraucht
Softcover
Verk�ufer Ammareal, Morangis, Frankreich
AbeBooks Verk�ufer seit 29. August 2016
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Beschreibung
Beschreibung:
Ancien livre de biblioth�que. Edition 1991. Ammareal reverse jusqu'� 15% du prix net de cet article � des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1991. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verk�ufers C-151-621
Rese�a del editor: This updated edition of an industrial marketing text, while emphasizing the uniqueness of industrial marketing, focuses on the applicability of basic marketing management concepts to the special problems of the industrial marketer. The text has been revised to include new material, concepts and examples in such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and management and marketing communication. New sections have been included on product development, national account management, customer service, information technology and price signalling.
��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: Industrial Marketing Strategy
Verlag: John Wiley & Sons Inc
Erscheinungsdatum: 1991
Einband: Softcover
Zustand: Tr�s bon
Auflage: 3rd Edition
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Industrial Marketing Strategy
Verlag:
John Wiley & Sons, 1991
ISBN 10: 0471617032
ISBN 13: 9780471617037
Gebraucht
Hardcover
Anzahl: 1 verf�gbar
Anbieter: Anybook.com, Lincoln, Vereinigtes K�nigreich
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0471617032. Artikel-Nr. 8848046
Beispielbild f�r diese ISBN
Industrial Marketing Strategy
Verlag:
John Wiley & Sons, 1991
ISBN 10: 0471617032
ISBN 13: 9780471617037
Gebraucht
Hardcover
Anzahl: 1 verf�gbar
Anbieter: Anybook.com, Lincoln, Vereinigtes K�nigreich
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0471617032. Artikel-Nr. 8848045
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Industrial Marketing Strategy (Wiley Series on Marketing Management)
Verlag:
John Wiley and Sons Ltd, United States, New York, 1991
ISBN 10: 0471617032
ISBN 13: 9780471617037
Gebraucht
Paperback
Anzahl: 1 verf�gbar
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes K�nigreich
Paperback. Zustand: Very Good. This updated edition of an industrial marketing text, while emphasizing the uniqueness of industrial marketing, focuses on the applicability of basic marketing management concepts to the special problems of the industrial marketer. The text has been revised to include new material, concepts and examples in such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and management and marketing communication. New sections have been included on product development, national account management, customer service, information technology and price signalling. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002517072