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Articles by Neil
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My 2021 goal: Developing a measurement framework for sustainable business growth
My 2021 goal: Developing a measurement framework for sustainable business growth
By Neil Pursey
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The content pillar framework is your golden thread to growing an audience
The content pillar framework is your golden thread to growing an audience
By Neil Pursey
Activity
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The Measurement Trap: How data silos lead to poor marketing effectiveness (or a focus on efficiency) Here's how it typically unfolds: A marketing…
The Measurement Trap: How data silos lead to poor marketing effectiveness (or a focus on efficiency) Here's how it typically unfolds: A marketing…
Shared by Neil Pursey
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Marketers are neglecting some of the key metrics that could measure the effectiveness and value of their work. Over a third (34.2%) of the more than…
Marketers are neglecting some of the key metrics that could measure the effectiveness and value of their work. Over a third (34.2%) of the more than…
Liked by Neil Pursey
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🎉 Congratulations to all 12 of our alumni who have been recognised on this year’s Forbes 30 under 30 Europe list! From ethical founders to…
🎉 Congratulations to all 12 of our alumni who have been recognised on this year’s Forbes 30 under 30 Europe list! From ethical founders to…
Liked by Neil Pursey
Experience & Education
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IAB South Africa
View Neil’s full experience
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Projects
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GROW Academy
- Present
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Draftline JNB
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Built BI department within AbInBev South Africa
Other creators -
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Rawson Property Group
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See projectProject management of website development.
Managed content team to align with SEO strategy.
Web analyst.
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Jet Online
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Jet is the largest clothing retailer in Southern Africa, we work on optimising and producing content strategies for their website.
Other creators -
More activity by Neil
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Peter Thiel on the power of focus: Don’t divide your attention: focusing on one thing yields increasing returns for each unit of effort. At a…
Peter Thiel on the power of focus: Don’t divide your attention: focusing on one thing yields increasing returns for each unit of effort. At a…
Liked by Neil Pursey
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AI-assisted rant on the scourge of email: 📧 The business cost of asynchronous communication: - Delayed Decision Making: Slow communication can lead…
AI-assisted rant on the scourge of email: 📧 The business cost of asynchronous communication: - Delayed Decision Making: Slow communication can lead…
Liked by Neil Pursey
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My favourite ad so far this year. With three clear reasons why... Clear strategy - They chose an enemy to position against. Telling people what you…
My favourite ad so far this year. With three clear reasons why... Clear strategy - They chose an enemy to position against. Telling people what you…
Liked by Neil Pursey
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