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Fresh (Coventry & Warwickshire)

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Fresh
Broadcast areaWest Midlands
FrequencyDAB
Programming
FormatCHR
Ownership
OwnerUnmuted Limited
History
First air date
28 March 2018
Links
WebsiteFresh West Midlands

Fresh West Midlands is a community radio station covering the West Midlands. Fresh broadcasts from studios in Leamington Spa, Warwickshire, on the Small Scale Birmingham Multiplex and online.

History

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The station was initially opened under the name Hit1FM as a hobby radio station in July 2013, by Aaron Gregory.[1] The station was designed to target ages 16–24 living and working in the area, and achieved a listenership of approximately 1000 listeners daily via internet radio. The station spent the first three years of its broadcasting life operating from a bedroom in Coventry. The station then opted to rebrand to Fresh in January 2017 when plans to launch on digital radio were made public. Fresh serves a population of up to 900,000 people in the local area and is run by station manager Aaron Gregory alongside a team of 15 volunteer radio presenters. The station launched on the Coventry DAB multiplex on March 28 at 0800 am with an opening launch sequence.[2]

After being on the Coventry & Warwickshire Multiplex for sometime, the station decided to come off due to a studio move to Kenilworth, Warwickshire.

Fresh maintains a large presence at local events in the community, aiming to link local residents to their community.[3]

Daily programming includes a breakfast show, generally automated programming throughout the day, with presenter-led shows in the evening with a variety of genres.

Studios

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The station moved from original studios in Leamington Spa, Warwickshire, to purpose-built studios in Kenilworth in September 2018. The station has moved to its new home back in Leamington Spa. Purpose-built studios will serve the station in its home of Chapel Court.

Ownership

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The station is currently owned by Unmuted Limited.

Transmitters

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Digital (DAB)

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Multiplex Block Area
Now Digital Coventry 12D Barwell, Daventry, Hartshill Quarry, Ilmington, Leamington Spa, Meriden, Samuel Vale, Shilton[4]
Birmingham Small Scale Trial 9A North Birmimgham

Slogans

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  • 'Truly Local Radio for Coventry & Warwickshire'
  • 'The Freshest Hits For The UK'
  • 'Playing The Freshest Hits'

References

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  1. ^ "SHOUTca.st Finds Place Among Stations". Radio World. Retrieved 13 October 2018.
  2. ^ "Fresh station now on DAB radios in towns including Leamington and Rugby". Retrieved 13 October 2018.
  3. ^ "Fresh Coventry & Warwickshire to broadcast live from Midland Brass Band Area Championships". www.whatsonlive.co.uk. Retrieved 13 October 2018.
  4. ^ "Coventry multiplex and DAB radio coverage – Arqiva". www.arqiva.com. Retrieved 13 October 2018.
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