While TikTok is still the top dog when it comes to music discovery, YouTube shorts is beginning to catch up.
The 2024 Olympics in Paris could be bigger than ever for young and breakout athletes to get brand deals, talent agents say.
An influencer and former marketer explains why creators with 100,000 to 1 million followers are in high demand from brands and how they make money.
Brands are increasingly sponsoring the boom of running clubs to distribute products and connect with people at IRL events.
After years of competing to win in short-form video, TV, kids content, and more, YouTube is leading its opponents.
Streamers' battle for TV ads is ushering in a new push for brand partnerships. But some brands see their pitches as a money grab for ad dollars.
The Brandtech Group is launching a residency program to help creators make ads using generative AI tools like Midjourney and ChatGPT.
CMO Insider presents profiles, case studies, and personal perspectives to inspire and inform marketing leaders as they build and grow their brands.
Influencer marketing is off to a strong start in 2024, even as other parts of the creator economy struggle.
Here's how TikTok is changing and transforming the music industry. We've been tracking TikTok's ascent from social-media newcomer to music power player platform.
An LTK SVP said the creator-commerce platform wants to be seen as a "destination" as affiliate marketing competition heats up.
New social-media platforms risk becoming fads as buzz pushes them to the top. But founders are trying to build products that last.
Paramount Global finally reached a deal with Skydance, putting Paramount+'s future into question. Here's why New Paramount should give it a good look.
DTC brands face rising costs and complex metrics on Meta, leading to increased use of platforms like TikTok for customer acquisition.
ArtBotAI uses Omnicom's large language models, created through partnerships with the likes of Microsoft, OpenAI, Google, Getty, Adobe, and Amazon.
An uptick in disciplinary actions at Emma Tucker's Journal has unnerved the newsroom. A former Journal reporter is challenging them in court.
Amazon is leading Netflix in the TV advertising haggle with a bigger ad-supported audience and lower prices.
Cofounder and CEO Travis Montaque went on leave while several C-suite executives have exited in recent months.
During VidCon, lifestyle influencers were asked which platforms they'd pick if they had to start over as creators. TikTok wasn't on their list.
Jessica Bravura, known online as Aphmau, has 21 million subscribers on YouTube, where she role-plays characters in Minecraft.
Instagram directed a lot of traffic to Threads when the text-based app launched last July. Today, it has more than 175 million monthly active users.
Business Insider is compiling its fifth annual list of the most influential talent managers and agents that help TikTok creators jump-start their careers.
Noplace is the top app on the Apple App Store this week. We spoke to the founder behind the viral hit.
Night has parted ways with Alex Piper, who served as the head of Night Studios, and Jared Jacobs, who was the vice president of development.
At this year's VidCon, fans of streamer Aphmau lined up, YouTube created a 'Minecraft' world, and TikTok had an airport-themed installation.
YouTube isn't just kids' first stop for entertainment but is also a top influence on their purchasing behavior.
There's a growing consensus within the advertising industry that Google's Privacy Sandbox technologies could break digital advertising.
To compete with Amazon, retailers are partnering with Meta and Google to enhance ad targeting and measurement.
Business Insider is highlighting 11 VC firms that are betting on the creator economy as it enters its next stage.
Sports-media brand Overtime generated eight figures from merch sales in 2023. It partners with brands like Paramount and Snap to grow in e-commerce.
Stop spending money on business cards that will ultimately be forgotten and thrown away. Try a QR code that directs to your social accounts.
From Minecraft YouTubers to platforms pushing AI, here are the top takeaways from VidCon this year.
Startup Gigi aims to capitalize on Amazon's streaming TV growth with tools for targeting and measuring ads.
A tourism campaign ad for Norway that is full of "Norwegian self-irony" has gained millions of views. But will it bring in more visitors?
Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a guide to getting started as an influencer.
Twitch CEO Dan Clancy is a former NASA engineer with a Ph.D. in artificial intelligence. He discussed how the tech is impacting livestreaming.
A three-person team at an upstate New York Chevy dealer went viral with their parody of "The Office." I loved it, but will it sell cars? I asked.
Morgan Stanley and Omdia surveyed thousands of social-media users on how often they use TikTok, YouTube, and Instagram.
A new Evercore survey shows Amazon's Prime Video engagement is at 80%, boosting its standing against Netflix.
Media and tech startups raised millions for their ventures with these pitch decks. Private equity and VC investors are backing firms with models aimed at disrupting Hollywood.
Jukin Media leaders are launching travel media company Lost iN with $4 million in seed funding. They laid out their plans in a pitch deck.
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Intuit Mailchimp CMO Michelle Taite describes the advice she was given to adapt to the constantly changing field of marketing at the Cannes Lions 2024 International Festival of Creativity.
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Esi Eggleston Bracey of Unilever describes her CMO role as the "Change Management Officer," focusing on transforming the entire ecosystem to drive growth and innovation at the Cannes Lions 2024 International Festival of Creativity.
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The Female Quotient founder and CEO Shelley Zalis talks about the importance of language and collective voice in marketing. Zalis was interviewed at the Cannes Lions 2024 International Festival of Creativity.
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AI is transforming Bose by accelerating speed, improving consumer experiences, and achieving unparalleled scale, says CMO Jim Mollica. He was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
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Marketing is dynamic and constantly changing, so networking with a CMO peer group is key to keeping up, says Claudine Patel, CMO of Sanofi Consumer Healthcare. Patel was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
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Reckitt's chief marketing, sustainability, and corporate affairs officer Fabrice Beaulieau explains how generative AI, building on the tech's data insights foundation, will change marketing. He was interviewed at the Cannes Lions 2024 International Festival of Creativity.