Jump to content

Hyderabad Metro Rail Brand Ambassadors Campaign

From Wikipedia, the free encyclopedia

Hyderabad Metro Rail Brand Ambassadors (HMR–BA) campaign is an initiative of the Corporate Communication department of L&T Metro Rail (Hyderabad) Limited (LTMRHL) to find flag bearers for Hyderabad Metro Rail. There will be a citywide talent search where the brand ambassadors will be chosen based on the results of competitions.

Concept

[edit]

The initiative will select citizens of Hyderabad who wish to be a brand ambassador, in the category of companies (private, public or others), institutions (schools and colleges) and individuals such as senior citizens and housewives. The search is a multiple rounds competition that tests the individual's aptitude as an ambassador.

Functions of an ambassador

[edit]

Brand ambassadors duties will include:

  • Launching stations,
  • Flagging off trains,
  • Conducting forums and workshops on metro related subjects,
  • Interacting with people on the HMR subject,

Ambassador qualities

[edit]
  • Personality
  • Communication skills
  • Mental ability
  • Leadership skills

Categories

[edit]

The campaign is split across six categories, in two phases:

Phase 1:

  • Students (school)
  • Students (college)
  • Executives

Phase 2:

  • Senior citizens
  • Housewives
  • Others

Timeline

[edit]
SN Category Dates(MM/DD/YYYY) Day
1 Schools
School – registration start date 1/8/2013 Tuesday
School – Registration end date 2/4/2013 Monday
School – Auditions day 1 2/16/2013 Friday
School – Auditions day 2 2/17/2013 Saturday
School – Semi Finale 8/24/2013 Saturday
School – Finale 9/22/2013 Sunday
2 College
College – Registration start date 1/8/2013 Tuesday
College – Activations start date 1/28/2013 Monday
College – Activations end date 3/30/2013 Monday
College – Registration end date 7/31/2013 Wednesday
College – Auditions day 1 8/23/2013 Friday
College – Semi Finale 8/25/2013 Sunday
College – Finale 9/22/2013 Sunday
3 Executives
Executives – Registration start date 1/8/2013 Tuesday
Executives – Activations start date 3/5/2013 Tuesday
Executives – Activations end date 4/24/2013 Saturday
Executives – Registration end date 4/24/2013 Sunday
Psychometric test duration 25 to 10 May
Executives – Auditions day 1 5/18/2013 Saturday
Executives – Semi Finale 24 or 25 August 2013 Saturday / Sunday
Executives – Finale 9/22/2013 Sunday
4 Senior Citizens and Housewives
Senior Citizens – Registration start date 1/8/2013 Tuesday
Senior Citizens – Activations start date 3/30/2013 Saturday
Senior Citizens – Activations end date 7/31/2013 Wednesday
Senior Citizens – Registration end date 7/31/2013 Wednesday
Senior Citizen – Semi Finale 24 or 25 August 2013 Saturday/Sunday
Senior Citizen and Housewives – Finale 9/22/2013 Sunday
5 Others
Others – Registration start date 1/8/2013 Tuesday
Others – Activations start date 5/4/2013 Saturday
Others – Activations end date 7/31/2013 Wednesday
Others – Registration end date 7/31/2013 Wednesday
Others – Semi Finale 24 / 25 Aug 2013 Saturday / Sunday
Others – Finale 9/22/2013 Sunday

Launch

[edit]

The campaign was launched on 8 January 2013 at a press conference attended by 200 press personnel and headed by V.B Gadgil, chief executive and managing director of LTMRHL, and Sanjay Kapoor, head of corporate communications.

V.B Gadgil said "Hyderabad Metro Rail Ambassadors campaign, conceptualised and promoted by LTMRHL is a unique initiative for the common man to avail the opportunity of becoming the Hyderabad Metro Rail – Brand Ambassador – A Celebrity".

Reach

[edit]

The advertising activities began after the press conference. The advertising campaigns are conducted through:

  • Hoardings – from 8 January 2013 across key points in the city,
  • Newspaper advertisements – from 9 January 2013 on leading newspapers,
  • Radio broadcasts – from 11 January 2013 on leading radio channels.
  • Visits to educational institutes.

Partners

[edit]

The Hyderabad Metro Rail Brand Ambassadors campaign is backed by:

References

[edit]
[edit]