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KVRV

Coordinates: 38°32′24″N 122°57′43″W / 38.540°N 122.962°W / 38.540; -122.962
From Wikipedia, the free encyclopedia
KVRV
Broadcast areaSanta Rosa, California
Frequency97.7 MHz
Branding97.7 The River
Programming
FormatClassic rock
AffiliationsUnited Stations Radio Networks
Ownership
Owner
  • Lawrence Amaturo
  • (Amaturo Sonoma Media Group, LLC)
KFGY, KHTH, KSRO, KWVF, KZST
History
First air date
November 20, 1977 (as KRJB)
Former call signs
KRJB (1977–1986)
KKBR (1/7/1986-1/16/1986)
KMGG (1986–2003)
Call sign meaning
K V RiVer
Technical information[1]
Licensing authority
FCC
Facility ID51218
ClassB1
ERP2,050 watts
HAAT342 meters
Links
Public license information
WebcastListen Live
Website977theriver.com

KVRV (97.7 FM, "The River") is a commercial radio station licensed to Monte Rio, California, broadcasting to the Santa Rosa, California area.

KVRV airs a classic rock music format branded as "The River" (a local reference to the Russian River). Their studios are in Santa Rosa. The station's previous call letters were KMGG, and the station played oldies music from 1986 to 2003.

[edit]

38°32′24″N 122°57′43″W / 38.540°N 122.962°W / 38.540; -122.962

  1. ^ "Facility Technical Data for KVRV". Licensing and Management System. Federal Communications Commission.