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GlobalRockstar.com is a Saas company based in Vienna launched in 2012, focusing on the independent music industry.[1] Global Rockstar has created an online platform where musicians can upload for free their original videos and users can listen to the music via a classification by genre and/or country of origin oft he artist. Once a year (twice starting from 2015) Global Rockstar hosts a music contest, with cash and non-cash prizes, open to artists from around the globe where the users vote for their favourite song and video. [2]

The company co-founders are Christof Straub (CEO), a former musician (Papermoon), and Ronny Steibl (CMO and CFO), a marketing and IT expert.[3]

Artists and fans are grouped by Country. As of June 2014 there are more than 120 Countries represented on GlobalRockstar.[4]

Story[edit]

Teenage Rockstar[edit]

In 2009, Christof Straub founded Teenage Rockstar Entertainment GmbH, an online platform for musicians under 18 years of age. In 2010 Teenage Rockstar organized the Teenage Rockstar Summer Camp on the Baltic Sea island Rügen, Germany. The camp was set up in cooperation with the German private TV channel RTL and Disney.[5]

Global Rockstar Rio+20 Global Youth Music Contest[edit]

In 2011 Christof Straub teamed up with Ronny Steibl to develop a platform for the UN organization International Association for the Advancement of Innovative Approaches to Global Challenges (AAI). IAAI, on the occasion of the United Nations Conference on Sustainable Development Rio +20 invited young people from around the world to participate by sharing their vision of a sustainable word with their own music[6].

313 songs were submitted by young artists from 40 countries. Between 19 March and 18 May 2012 more than 200,000 visitors voted for their favourite songs on the platform www.global-rockstar.net. The winner in the category "Young" (up to 15 years) - who was also the overall winner of Rio+20 Global Youth Music Contest with a total of 44,251 votes - was the Choir Santo Amaro de Oeiras from Portugal with the Song “Meu Planeta Azul” (My Blue Planet). The winner in the category "Youth" are Milena Paraschiv and Radu Popescu from Romania with the song “Open Your Eyes”. The winners participated in the Rio+20 United Nations Conference for Sustainable Development in Rio de Janeiro, Brazil, and performed during a Rio+20 Global Youth Music Concert.[7]

The winner tracks, together with 18 others, were released as compilation CD The Future We Want.[8]

Global Rockstar 2012[edit]

In October 2012 Global Rockstar launched its commercial beta platform www.global-rockstar.com, and the first contest for original music Global Rockstar 2012. Sponsors were AKG and Yamaha who supplied band equipment worth USD 15,000 as prizes for the first three places.[9]. The winner Watcha Clan was announced on 1 January 2013.[10]

In June 2013 Global Rockstar released a CD with the best 19 tracks Global Rockstar – Number Two.[11]

Global Rockstar 2013[edit]

In August 2013 Global Rockstar stated the second contest. The cash prize for the first place was USD 10,000, as well as band equipment from AKG for the first three[12]. The winner Kandia (a Portuguese heavy-metal band) was announced in December[13].

In 2013, for the first time, the contest was initially held at country level with the country-winner subsequently advancing to a global final. 73 Countries participated. On 19 Novembre 2013 the quarter finals of GlobalRocktar 2013 were shown live at Summerstage in Vienna. The event was presented by Philipp Strommer and shown live on youtube.[14].

Global Rockstar 2014[edit]

A new round of the Global Rockstar contest for 2014 is due to start in September 2014. The cash prize has been increased to USD 25,000. The process of the contest will be the same as in 2013 with a country-based pre-selection and a global final.[15]

Innovation[edit]

Firs worldwide online music contest[edit]

Global Rockstar 2012 was the first worldwide music contest, since the platform was not rolled out step-by-step but offered the possibility to participate from all countries in the world at once.[16]

Global Rockstar Arena[edit]

The Global Rockstar Arena was introduced with the Global Rockstar 2012[17]. In the Arena, a section of the platform, the music video are shown in random pairs and the user must choose one – after listening to both - before the next two are displayed. This guarantees fairness for all participants, since the users/jury will listen to all candidates and can not cherry-pick their favourite directly.[18]

References[edit]

  1. ^ fast-and-wide.com
  2. ^ songwritingmagazine.co.uk
  3. ^ alexa.com
  4. ^ Global Rockstar
  5. ^ Papermoon
  6. ^ thesoundingboard.com
  7. ^ glocha.info
  8. ^ glocha.info
  9. ^ Wallstreet Online
  10. ^ Domain information about top sites
  11. ^ iTunes
  12. ^ Kronen Zeitung
  13. ^ whiplash.net
  14. ^ Kronen Zeitung
  15. ^ songwritingmagazine.co.uk
  16. ^ Universal Music
  17. ^ Wirtschaftskammer Österreich
  18. ^ Hitradio Ö3

External links[edit]

Official website

Global Rockstar Rio+20 Global Youth Music Contest

Category:Digital audio distributors Category:Music websites Category:Social networking services Category:Entertainment websites Category:Social networking services Category:Companies based in Vienna Category:Virtual communities Category:Internet audio players Category:Social networking services Category:Streaming music services

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