Wikipedia:Articles for deletion/Lochmuir

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was Keep. Eluchil404 (talk) 16:09, 27 February 2012 (UTC)[reply]

Lochmuir (edit | talk | history | protect | delete | links | watch | logs | views) – (View log)

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Fictional Loch used as a store brand to market Scottish salmon at Marks & Spencer. Mention in linked article at Scotsman.com, and that's about it for coverage. ▫ JohnnyMrNinja 06:26, 13 February 2012 (UTC)[reply]

• Delete basically just marketing, not a notable fact, and no prospect of the article developing better sources. Chiswick Chap (talk) 09:31, 13 February 2012 (UTC)[reply]
• Delete, as above. Marketing devices rarely reach the level of notability required for an encyclopedia article; this one doesn't. Fails WP:GNG and any other notability criteria you care to throw at it. Dylanfromthenorth (talk) 15:13, 13 February 2012 (UTC)[reply]
• Delete: No indication of notability. SL93 (talk) 00:06, 14 February 2012 (UTC)[reply]

Note: This debate has been included in the list of Food and drink-related deletion discussions. • Gene93k (talk) 00:34, 14 February 2012 (UTC)[reply]

• Keep Documented in various sources such as Local Heritage, Global Context: Cultural Perspectives on Sense of Place; Finfish Aquaculture; Brands and Branding Geographies and numerous news exposés such as Revealed: How supermarkets invent places and farms..., Don't fall for creative food labels..., Supermarkets make up place names and farms to sell products. Warden (talk) 19:11, 14 February 2012 (UTC)[reply]
• Keep: This article is a stub, but could easily be improved, this name brand has significant coverage in the British press, I easily added two additional sources to the article. The Times has a number more but I can't access them as I don't have a subscription. The fact that "Lochmuir" is fictional is not surprising, there is no Pepperidge Farm in the States either, this doesn't make it a hoax or fiction, its just a name brand.--Milowent • ^hasspoken 03:42, 15 February 2012 (UTC)[reply]

Someone with a subscription to Intrafish could add a ton of decent sources, see [1].--Milowent • ^hasspoken 04:04, 15 February 2012 (UTC)[reply]

• Keep Per improvements to the article since this discussion was opened. Mark Arsten (talk) 00:06, 16 February 2012 (UTC)[reply]

Relisted to generate a more thorough discussion so a clearer consensus may be reached.

Please add new comments below this notice. Thanks, Ron Ritzman (talk) 01:50, 20 February 2012 (UTC)[reply]

• Keep - The topic has received significant coverage in reliable sources: Lochmuir salmon? It doesn't exist: How supermarkets invent places and farms to trick shoppers into buying premium food and M&S Lochmuir salmon... only Lochmuir doesn't exist. Northamerica1000^(talk) 15:08, 21 February 2012 (UTC)[reply]

• Keep - It's very informative to those of us who thought it was a place and are surprised to learn that it's not. --94.193.103.99 (talk) 10:27, 22 February 2012 (UTC)[reply]

• Withdrawn - I thought that the fact that it was a made-up store brand would help disprove notability; it did not occur to me that it would be notable because it was made-up. Good job finding sources. ▫ JohnnyMrNinja

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.