Sustainable Travel Insights
In 2024, we surveyed over 31,000 travellers from 34 countries about sustainability in travel, this is what we learned:
67%
feel that witnessing sustainability practices while travelling inspires them to be more sustainable in their everyday life
28%
say sustainability is important but not a primary consideration when booking a trip
71%
say they want to leave places they visit better than when they arrived (up from 66% in 2023)
62%
say they are the best version of themselves when they travel more sustainably
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43%
think travel service providers hold the most potential for reducing the environmental impacts of tourism
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34%
believe that being more sustainable in a destination that is not implementing sustainability practices itself is pointless
A study by EY Parthenon, OC&C Strategy Consultants and Booking.com found that travel accommodation accounts for 264 million metric tonnes of CO2-equivalent direct and controllable emissions – roughly 10% of the total annual emissions of the tourism sector. To achieve net zero by 2050, the sector will need to invest €768 billion. However, there are a large number of potential emission reduction options that are cost-positive or profitable for accommodation owners.