How much of a role did AI and Chat GPT play in promoting 'Hanu Man'? Prasanth Varma explains

The Telugu film 'Hanu Man' was released in theatres on January 12, 2024. Directed by Prasanth Varma, the mythological super hero film stars Teja Sajja, Amritha Aiyer, Varalaxmi Sarathkumar, and Vinay Rai in lead roles. The film has grossed more than Rs 200 crore at the box office. Since its release, the film has received a positive response, and it was critically acclaimed for its VFX and graphics.
In an interview with a Telugu regional YouTube channel, film director Prasanth Varma recently shared his insights on how the AI-Chat GPT played an important role in elevating the film's glory.The director emphasised the impact of AI and how he first recognised its potential while designing the film's poster and promotional material. He explained how his team used the AI software tool Midjourney for natural language description and how it helped them create the film poster.
Prasanth Varma in the video also explained how the role of AI extends beyond storytelling, animation, music, and writing.
'Hanu Man' marks the first installment of Prashanth Varma's cinematic universe, and the second film has been titled 'Adhira'.