🌟 Exciting News: The Practitioner's Guide to MACH Implementation is Here! 🌟 We are thrilled to announce the release of "The Practitioner's Guide to MACH Implementation," created in collaboration with our esteemed MACH Alliance partners: Klevu, Apply Digital, and Xiatech. This guide provides an in-depth exploration of MACH technology by experts who use and optimize it daily. Highlights include: 👉 Expert Narratives - Gain first-hand insights from MACH users on the challenges and successes of implementation across various organizations. 👉 Strategic Insights - Learn how MACH can enhance your agility and scalability, giving you a competitive edge in the market. 👉 Proven Strategies - Benefit from detailed case studies that offer practical advice on optimizing your MACH deployment for improved outcomes. Why Read This Guide? This guide is an invaluable resource for CTOs, marketing professionals, and business users looking to gain insights from seasoned MACH practitioners. Use these perspectives to inform your strategic decisions and drive technological advancements in your organization. 📥 Download Your Copy Now: https://mapp.news/0nV7J MACH Alliance #MACHAlliance #Martech #ComposableArchitecture #digitaltrasformation #MACHThree
About us
Mapp are experts in helping marketers easily build personalized customer experiences through our very own SaaS platform: Mapp Marketing Cloud. Our powerful platform combines AI-powered digital analytics and marketing automation to collect customer data, extract insights, and trigger highly personalized campaigns across email, SMS, apps, and websites. Our platform helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies choose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.
- Website
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https://www.mapp.com
External link for Mapp
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- Marketing Automation, Email Marketing, Mobile Marketing, Customer Acquisition, Customer Engagmenent, Digital Analytics, Web Personalization, Recommendation Engine, Artificial Intelligence, Predictive Analysis, Customer Insights, Multi-Channel Marketing, SMS, Web & Mobile Push , AI, and Artificial Intelligence
Products
Mapp Marketing Cloud
Customer Engagement Software
Mapp Marketing Cloud is a SaaS platform that combines AI-powered digital analytics and marketing automation to collect and analyze customer data, and trigger highly-personalized campaigns across email, SMS, app, and website.
Locations
Employees at Mapp
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Serena Langfelder
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Manuel Montanari
Digital Analytics and Insights expert | Webtrekk, Mapp Cloud, GA4, GTM, Piwik Pro, Matomo, Microsoft Clarity | Juggler, Electronic Music producer…
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Nicola Liverani
Senior Director, Revenue, Customer & Partner Success
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George Kissandrakis
Senior Infrastructure Engineer at Mapp Digital
Updates
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Feeling lost in the maze of #AI chatter? You're not alone. That's why Validity Inc. teamed up with Mapp for a podcast episode that takes a step back to get a clearer view of AI, specifically in the realm of email marketing. Join Guy Hanson and Danielle Gallant from Validity as they sit down with Eric Stelle, our Email Deliverability Specialist at Mapp, in Validity's latest podcast episode to demystify AI and make it less intimidating. #EmailMarketing #Deliverability #AI
The chaotic conversation around AI can make you feel like a mouse stuck in a maze: overwhelmed and confused. That’s why Email After Hours is taking a bird’s eye view of AI to get a better understanding of the hot topic in the context of email marketing. Guy Hanson and Danielle Gallant sat down with Eric Stelle, Email Deliverability Specialist at Mapp Digital, to lessen AI anxiety. Listen now (or after hours) on Apple Podcasts, Spotify, and YouTube. 👉 Apple Podcasts: https://apple.co/4cycWX1 👉 Spotify: https://spoti.fi/3LjUGEL 👉 YouTube: https://lnkd.in/dAgwdANK
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As #marketers, we often encounter unexpected #challenges, results, and opportunities when launching campaigns. While technology is incredibly helpful in managing these changes, #adaptability remains an essential trait for every marketer.
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Yesterday, Mapp hosted the MACH Alliance Meetup alongside Contentful, Marketplacer, and inriver. The event featured insightful discussions on composable technology, engaging panels, and an excellent networking session at The Anthologist. 🤝 Thank you to our fantastic speakers: Dom Selvon, Holly Hall, Gabriella Rego, Nicky Untung, Sally Farrant, Lara J., Naomi Burgess, Philip Boyle, Ricardas Montvila, Scott Rogers, Kristin Montag Brown, Peter Kilmartin, and to everyone who joined us. We look forward to seeing you at the next MACH Alliance event! 🌟🔜 #MACHAlliance #WomenInMach #MACHMeetup #TechNetworking
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63% of companies are outperforming their competitors with marketing automation - are you missing out? Statista's research highlights the undeniable advantages: 🥰 Improved customer experience for 43% of companies 😎 Better use of staff time for 38% 🤖 Enhanced data for decision-making for 35% Read our new blog to learn about the 4 technology must-haves you need to reach full automation: https://mapp.news/eSmfI #marketingautomation #MarTech
Full Marketing Automation: 4 Technology Must-Haves - Mapp
https://mapp.com
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What an Incredible Day at the NES Summer Games! ⚽🏃♂️🏆 At Mapp, we are always here to support our partners, and it was a pleasure to join Nosto, for this fun-filled event held at the beautiful Albert Memorial in Hyde Park, London. A big shout-out to everyone who joined, partners, non-partners, and new friends in the #ecommerce ecosystem! We couldn’t have asked for a better day to connect and break a sweat in the great outdoors. #NESummerGames #PartnerEvent #Nosto #Mapp
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Acquiring new customers can be 5 to 25 times more expensive than retaining existing ones. This makes your current customer base a highly valuable and cost-effective resource, providing the potential for a significantly higher return on investment. Explore our latest blog to learn how to design a successful reactivation campaign, complete with inspiring examples: https://mapp.news/kPblQ #ReactivationCampaigns #CustomerChurn #CustomerLoyalty
Orchestrating Reactivation Campaigns to Engage Churning Customers - Mapp
https://mapp.com
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Read Our Latest Feature! 📝 Check out our new article on Madfest's Insights page, where we detail how Mapp is enhancing the way brands achieve seamless customer experiences. Discover how our insight-led approach empowers marketers to replace gut-feel strategies with data-driven decisions that drive exceptional outcomes. In this article, you’ll explore: 🟢 The current landscape of automation investment and how only a quarter of marketers achieve full automation 🟢 The real-world implications of relying on partial automation and the potential benefits of shifting to a fully automated system 🟢 Insights into how integrating comprehensive tools like Customer Data Platforms can streamline marketing efforts and improve customer engagement Find out more about the future of marketing and see how to tap into your brand’s full potential with actionable customer insights. Click the link below to read the article! 👉 https://lnkd.in/dnmSw57q #Madfest #MappMarketingCloud #Martech #MarketingInsights #AI
IS PARTIAL AUTOMATION SLOWING YOU DOWN?
madfestlondon.com
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Calling all MACH Alliance members (and allies)... Join us this Thursday for a London Meetup from 3-6pm! Together with Contentful, Marketplacer, and inriver, we're setting the stage for an afternoon filled with insightful discussions on composable technology. End your day with networking and a casual hangout at The Anthologist for food and drinks! Sign up now - https://lnkd.in/dddW39fs #MACHAlliance #MappMarketingCloud #Martech