Jack Edwards

You probably saw our post on the changing demographic of UK 🇬🇧 #gym users, but what does that mean for your #SEO and #paidmarketing teams? Here are a few key insights: CAPTURING DIFFERENT AGE GROUPS: With the fastest growing sector of gym members being the over 55's (#GenX to #boomers ) understanding how Gen-X search is crucial to your SEO. Only 30% of Gen-X use 'best' and 'how to' terms, compared to 56% of Gen-Z (18 - 27). In paid and organic social media channels there are also significant differences, with only 5% of Gen-X using TikTok on a daily basis, compared to 68% of Gen-Z, making it their most popular channel. Vega Comms researched 25 of the UK's top gym and #healthclub groups, and found that 88% of TikTok reach across the sector came from two companies, with many not even maintaining a channel. GEOGRAPHICALLY OPTIMISED KEYWORDS 55% of people living in #London exercise regularly, and there are more gym's in London than any other UK region. With many larger UK #healthandfitness companies operating across multiple regions, understanding regional #SERP results can maximise brand awareness and conversion rates. Vega and STAT Search Analytics produced an excellent case study here https://lnkd.in/gJ66nGb9 THE MOST PHYSICALLY ACTIVE ARE ALSO THE MOST ACTIVE ONLINE People of mixed ethnic backgrounds have been the most physically active in the UK for the last 7 years. They are also the most active online, with 99% of UK residents of mixed ethnicity regularly using social media, compared to only 86% of those from white backgrounds. A combined 69% of these used social media to search for local area activities and sports facilities. With 8x more of this search taking place on mobile, are you optimised for the differences between desktop, mobile and social media search? WOMEN SEARCH DIFFERENTLY While making up the significant majority of UK fitness class attendees, and a slight majority of UK gym members, women search differently. While men tend to search for videos online, women search for health and nutrition information, with 47% of women exercising to lose weight, compared to 32% of men. These associated keywords are crucial to creating brand awareness. THE TIP OF THE ICEBERG Of course the statistics and information above is just a tiny snapshot of what goes into the organic and paid marketing data and insight analysis conducted by Vega before we design a #digitalmarketing strategy. We pride ourselves on complimenting your in-house teams, not replacing them, so if you want to know more just get in touch. #gymmembership #ukhealthandfitness #ukgym #Manchester #data #insight #health #fitness #Gibraltar

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What is Mantis from Reach plc and Reach Solutions? Can it help your marketing? (I hear you ask 🤔) PM me to learn more.... #digitalmarketing #reachsolutions

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Elevate your analytics game with our Google Analytics 4 advanced courses! Designed for experienced users looking to deepen their understanding of GA4, these courses delve into advanced techniques for Acquisition, Behavioural Conversion and Retention Analysis . Join our Jellyfish Training and unlock the full potential of your analytics data. https://lnkd.in/eKcC_dPm #AdvancedAnalytics #DataInterpretation #JellyfishTraining #GA4

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Still running single-execution quarterly campaigns? You’re missing out on leads and sales. The traditional campaigns model is fundamentally flawed: Launch, run for a quarter, then throw everything away and start again. • Huge upfront investment • No transferable learnings • Limited opportunity for optimisation If your goal is to maximise marketing ROI, you need to be running Always-on Campaigns. • One integrated always-on ecosystem • All of your best campaigns & ads • A clear performance baseline • Insight-based optimisation • Continuous improvement Here are 3 reasons to make the switch: 1. Demand Generation: Businesses using always-on marketing strategies typically see a 40% increase in lead generation and customer acquisition (Hubspot). 2. ROI: Always-on marketing strategies can boost conversion rates ROI by up to 25% compared to traditional campaign models (Nielsen). 3. Customer Lifetime Value: Businesses that adopt an always-on approach report a 20% increase in Customer Lifetime Value (Bain & Company). Want better results from your marketing campaigns? Shoot me a message with your biggest challenge. 📩

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At Duga Digital we've simplified server side data collection. With amazing partners like Addingwell , the perceived effort and risk associated with server side proposition is minimised. There's an awful lot you don't have to do! That means you get onto the exciting and profitable tasks sooner (like data enrichment - https://lnkd.in/eQSPwZg4)

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OH: You don't have to be right all the time to succeed. You only have to be right when everyone else is wrong But how do you know you're right at the right time? Start by having more confidence in your data. Have confidence in the volume, and quality of the signal in your data. Have confidence in trusting your data through transparency, durability and accuracy. You can calibrate and audit your server side collected data with more confidence compared to pure client side tagging. Once you have the confidence in the data, use it to your advantage - make sure you activate the asset. As Dan Truman said on our latest blog post (https://lnkd.in/eFYxCXr9): Our specialism is enabling Google Cloud Platform-based businesses to thrive and utilise their Google Marketing Platform connectivity to levels they can’t reach themselves. Data enrichment, value-based bidding, profit-based reporting, margin-led decision making are the areas we engage in. No fuss, no hassle, no extras. Straight up value.

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As the crowds roar closer to The Summer of Sport, Clear Channel UK have delved into how OOH helps mirror the DNA of key sporting events on OOH and deliver that killer serve and cause a racket around your competitors. 57% of the UK fan base watch sporting moments monthly and 77% of sports viewers notice brands surrounding sporting events, so make sure that you don't score an own goal in your media planning and chose OOH! Is your brand standing out like Christiano Ronaldo's white teeth? Are you activating around the sporting moments and landing that fatal blow like Anthony Joshua. If not, click the link below and see how Clear Channel can help you... https://lnkd.in/edgtUrrx

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Back in April Brainlabs Influencer team joined industry leaders at #Influencer360 Our very own Tom Sweeney delivered a thought provoking talk 'Move Fast or Fail'. Here's what we learnt: 🌊 You need to turn ripples into waves 🌊 Trends emerge in 8 hours with a half life of 8 days... you have to act faster than ever before, or risk fading into obscurity 🔬 Test, test, and test again! 🔬 Compounding learnings over time helps improve a brands' hit rate. Building a feedback loop of creators & content is critical for long-term success 📈 More strategy isn't always a good thing... 📉 Strategy can slow us down, you need to keep with the pace of change to create good content that will resonate The key takeaway. On social, to win, you need to Trust. Your. Instincts! #Influencermarketing #Genzmarketing #Socialmediamarketing #Influenceragency

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Specialist content is necessary for your specialist B2B customers, but it’s also prioritised by AI-driven search engines. Many marketers are getting their content in place, ready for Generative Engine Optimisation – GEO. Make sure you’re ready for the future of online searching with content that’s useful, authoritative and focused on helping answer the key questions. https://ow.ly/jqUi50RIfZv

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Specialist content is necessary for your specialist B2B customers, but it’s also prioritised by AI-driven search engines. Many marketers are getting their content in place, ready for Generative Engine Optimisation – GEO. Make sure you’re ready for the future of online searching with content that’s useful, authoritative and focused on helping answer the key questions. https://ow.ly/jqUi50RIfZv

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Has anyone spoken to you about CTV? Probably. As with anything new and shiny in media, we've all probably been guilty of running before we walk. A recent survey we conducted showed that 49% of marketers surveyed don’t understand the advantages of CTV. Right, there's work to be done then and obviously as this is LinkedIn, I have an ulterior motive.... We've produced a really good study which you can find on the link below. This report explores consumers’ and marketers’ attitudes towards CTV and reveals key insights into what motivates UK consumers to watch video content on CTV devices and engage with CTV ads. Check it out and get in touch for any CTV questions. https://lnkd.in/ewthWgE2

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tyllr is officially live 🎉 Late last year, Hasan Khair reached out to me to see if we could support his team to launch a new product. He explained the concept behind tyllr and his concluding words resonated deeply: ‘I truly believe this is going to change the world.’ And I think he is absolutely right. Being a manager is really tough, and the impact of poor management ripples through our workforces and, sadly, into their lives and families at home. But what if those managers were supported with accessible tools and a community that aided their development, wellbeing, and skills? I know my journey to becoming a manager would have been better, not just for me, but for my team, if I had access to instant and engaging tools. Tools that help maintain balance, mental health, support with difficult conversations and enable managers to care more for their people. So when at Seaglow we talk about working with purpose-led businesses, tyllr is the perfect example. I’m truly honoured to have been working with you all on this project and I’m so excited to see the change you are going to make in this world. 🙌 #tyllr #launch #UpskillingManagers

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Today, on Earth 🌏 Day, we're reminded that protecting our planet isn't just a one-day event. It's a daily commitment. 🤝 Just like the ancient wisdom of "know thyself," true sustainability starts with understanding our impact. Let's avoid the pitfall of greenwashing – celebrating Earth Day without genuine action. This goes for individuals and companies alike. Here at OLIVER Agency, I'm proud to say we're taking a stand. As the recent #1 Sustainable Creative Agency according to Adgreen, we're committed to minimising our environmental footprint in every aspect of process & production.This creates a win-win for everyone – our clients, our team, and, of course, the Earth itself. After all, a healthy planet is the foundation for a thriving business community. #EarthDay #Sustainability #OLIVER #WinWin P.S. OLIVER's philosophy has always been "Better, Faster, For Less." Now, that is taking a whole new, enhanced meaning – less emissions for a better sustainable future but now! P.S 2 You can read the full report of We Are AdGreen here: https://lnkd.in/dF5pzZWe

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Pick a fight with a category entry point and win, using Out of Home! 🥊 Great marketing builds mental availability, but what exactly is mental availability? How much do you have and how do you get more of it? All of these questions and more will be answered with an exciting new insight from Clear Channel UK's Research & Insight Director, Lindsay Rapacchi, called ‘Wanna take this outside?’ Find out why mental availability is worth fighting for, how brands can measure and track it, and how to identify your brand's category entry points and, importantly, win the fight! 🥇 For brands, sadly choosing whether you fight for them or not isn’t an option, you’re already in the ring. 🤷 Find out how to box clever and win with #OOH with our brand-new video series, live now! 👇 https://okt.to/3YMbcx #PlatformForBrands #CEP

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What an awesome Testimonial from Scottish Island Passport (HITRANS) 👏 💥 The Stats & Facts..... 💥 >> 206% increase in app downloads YOY >> 66% increase in website traffic YOY >> Over 6,000 app downloads since campaign launch "We ended up doing further rounds of the same campaign due to the success of the first one. We could see the impact it was having with our download numbers. Since the end of the campaign, we continue to see increased monthly downloads, much increased on previous years. Being a tourism app we do see peaks and troughs and tend to have bigger downloads during the traditional busy season but we believe this campaign greatly increased our user base and continues to do so." 🤗 Campaign was to encourage downloads of their tourism app and boost website traffic. #ooh #dooh #testimonial

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It's been a busy few weeks here at OMC/Diversiffi Media..... .. with global DOOH progression,& market maturity top of the agenda. Data reveals that not only is OOH media holding its ground, but projections report it will outpace the UK advertising market growth in 2024/25. Not unexpectedly, this is propelled by DOOH, the convergence of technological advancements, the demands of advertisers, evolving consumer behaviours, & innovative approaches to creativity. The digitisation of assets, enabling dynamic content capabilities & programmatic trading options, redefines brand engagement. It is interesting to explore what opportunities these advancements present for clients/brands navigating audience attention in a cluttered media environment.  Will the flexibility of real-time, contextually relevant messaging extend brand resonance & increase budgetary investment? The integration of data-driven insights & analytics into campaign planning & execution is reshaping the OOH ecosystem. With advancements in technology enabling precision targeting & measurement, clients/brands have access to unlocking new levels of campaign performance and ROI.  Creativity also continues to flourish across both traditional & digital OOH, as clients/brands leverage more immersive experiences to captivate audiences & nurture lasting connections. The changes in consumer movements and infrastructure development are presenting significant opportunities for OOH. Capitalising on the growth of urban environments will broaden reach & campaign impact. As talked about frequently here, the integration of OOH into omnichannel marketing strategies is a pivotal driver of growth. Deliver consistency across multiple touchpoints, OOH is a critical component of the media mix. As long as clients/brands demand it, & their 3rd party agencies structure planning to fully integrate OOH into their omnichannel strategies, advertisers should witness an amplification of brand visibility & engagement The growth potential of OOH media is not to be underestimated. It's a multifaceted opportunity driven by digital transformation, data-driven insights, creative innovation, urbanisation, & integration with omnichannel strategies. Looking inwardly, which I rarely do, the key question is, will these opportunities start to impact OOH market share or are we yet to identify the barrier to progress? Diversiffi Media is a global independent commercialisation and business development agency, recognised for building & monetising assets through digital OOH networks, digital transformation, dynamic content & brokering commercial partnerships In partnership with The Out of Home Media Consultancy #assetmanagement #landlords #commercialproperty #municipalities #retail #inhousing #realestate #adtech #mallowners #revenues #dooh#doohadvertising #business #creativity #sustainable #globaladvertising #sustainability #data #OOHMedia #Sustainability#Commercialisation #DataDriven #DigitalTransformation Image: WOW LA

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This week's content nuggets... Fresh drop of the finest content bits that may be useful to you and your business. Particular highlight is the latest Bobby Fingers release, the most creative and original content on the internet right now from a single creator, astounding. Podcast: Patrick Collison, CEO of Stripe This came out a few years back on the Tim Ferriss Show but it’s still as intriguing and insightful a listen into Collison’s upbringing and mindset. Wisdom pouring out. Fascinating and inspiring. Check here: https://lnkd.in/e4gPzmUS Book: The Hidden Persuaders Vance Packard explores the use of psychological techniques by brands to influence consumer behavior. A timeless read. Big thanks to Richard Chapple for the tip on this one. Check here: https://lnkd.in/ezJJFV-t Video: Bobby Fingers - Fabio and the Goose Hunter S Thompson meets Spike Jonze meets Mr Beast. The depth of craft, hilarity at each moment, and utter dedication to his art is beyond anything else you have seen. I implore you to check out the other videos, the Jeff Bezos rowing boat especially for all the techies here. Check here: https://lnkd.in/e_Aw94SB Record: Beth Gibbons - Lives Outgrown The Portishead singer has just released her debut solo album, with songs recorder over a period of 10 years. And that time stretch feeds into the beauty of this work as it is weighted heavily with poignant lyrics and rich sonics. Check here: https://lnkd.in/eMHN6A2i TikTok: TikTok World Updates We released a slew of new products to help you all scale on TikTok. Creative Gen AI, Automated Performance Optimization, TikTok Shop Marketing Automation and Unified Lift for brand and conversion should get all you performance and full funnel marketers out there giddy with glee. Check here: https://lnkd.in/eed_kb9S #creativity #tiktokmarketing #advertising #podcast

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