Kate Blaxill

Talk about a trifecta ... talking about a trifecta ... 🎺 Rory Sadler, CEO at trumpet 🎺 Gareth Hughes, AE at Seven20 Harry Hindess, Account Director at SalesScreen Join them next week to learn about how managers can use data, personalization and motivation to get their teams to end of quarter goal!

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The legacy of the Google Universal Analytics to GA4 changeover is that now an eye-watering number of SMEs across a variety of sectors are under-served in terms of data collection, measurement and insights... Businesses have been turning their analytics off completely and 5 years ago I couldn't have imagined anything worse but with the way Google has gone about this...who can blame them? #marketing #data #strategy #analytics #insights

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This week in #DMACouncils... All about definitions: What makes B2B sexy? How do you support media agencies and owners? Can the UK be an AI leader? And could you give? Account Based Marketing is Based Our #B2B Council is focusing on what makes B2B unique - it's the razor's edge you walk in managing client experiences. You don't manage a portfolio of millions of prospective customers, but ten or twenty. It's more than personalized, it's personal, and that, to me, is exciting. We're looking at how we can support emerging talent in the B2B space. DM to get onboard at this crucial time! Let's Media-te Together With Hattie Whiting and Tim Samuel, the Media Council is reshaping itself in the image of media agencies and media owners and pursuing my favourite solution to big problems: Bringing people together. We're asking what the challenges and opportunities are with so many new advertisers in the TV space and the interest explosion in real-life experiences, like the #Outernet. Now's the time to get together (at least it will be in early July). Bridging the Wild West and Over-regulated Rest The wilderness of Brexit, post-pandemic slump, and lack of collective power (having left the EU) make it difficult for the UK to lead #AI governance. However, the UK's regulatory heritage and capacity for creativity can situate it as a location for innovation, as the bridge between the wild west of the U.S. and the over-legislated China. IP, Data, and Contract law provided sufficient coverage for the internet, search engines, and social. They are the foundation of an ethical approach that fosters creativity and innovation. The same issues that plague AI and LLMs plagued all of these innovations. Regulation and marketing need to rely on the fundamentals for a successful future; customer-first always, respectful of data & privacy, creative in strategy, and clear in communication. It's a complex but exciting moment in all industries, that demands the best of our empathy and focus on people. Great to be a part of the DMA (Data & Marketing Association) UK in hosting the evening. Many Hands, Light Work A good friend from Golley Slater Cirencester is taking on a Costwolds Challenge tomorrow in support of Tia's Wings. A charity ensuring children who need air transfer services get the support they need. If you can spare a note, join me in giving. https://lnkd.in/ehfgnZAe

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🎙️Podcast: Some great insights into digital TV distribution done well from ITV’s Graham H. and Jonathan Nickell from 3Vision. Here’s the key points: 💸Core Monetisation Channels: - YouTube - Social Platform: Facebook, Snapchat, TikTok - FAST Channels - ITVX 📈Business Upside: - Driving revenue outside of licensing - High margins from archive content - Built incremental audience and drive traffic - Insights into content performance - Built franchise with single IP channels 💕Successful ITV franchises - The Voice - Hell’s Kitchen - Love Island - The Chase - Graham Norton 💡FAST Insights - ITV runs 16+ FAST Channels with more than 50+ feeds - Core market: US, UK, CAN, DE and more - Core Platforms: OEMs, Pluto, Freevee - We expect more PayTV and Broadcasters coming in - Reach is a priority but exclusivity is considered opportunistically 🎙️Full podcast in the comments ❓Question: Who else are you watching making bucks from content libraries with free offerings? 🟡🟡🟡🟡🟡🟡🟡🟡🟡🟡🟡🟡🟡 Follow me for some context around media and tech! Or hit me up and let's grab a coffee in London or online... xoxo, Andy

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💡From ABM to ICP - how well do you know your marketing acronyms?   This industry loves a useful acronym and an abbreviation, but occasionally it can get confusing 😬 Here at Headley Media, our fantastic marketing team have created a super handy glossary to help decipher these terms. With over 60 of the most useful B2B marketing terms to know in 2024, you'll never be confused between CPL and CPC again 👏 Feel free to bookmark this glossary - link in the comments! Do you have a favourite marketing acronym 😎?        #B2Bleadgeneration #B2Bsales #B2Bmarketing

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Card linked loyalty campaigns can offer massive exposure for a brand to hit new markets globally. The Reward Collection as a loyalty network can go one step further and give a 360 view of where in the ecosystem your brand is performing best 😎 Thanks Candidsky for the funniest afternoon and congrats Elisha for editing to make us all look at least half professional. Let’s get thinking of topics for round 2 😂 #cardlinking #loyalty #marketing #data

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Define excitement? A picture of our Lead Data Strategist Nick Blake, who is looking forward to our thought-provoking webinar this afternoon 🧠 He'll be discussing 'The Practical Guide To Building & Converting MQAs'. Nick will be joined by Brian Caulfield, SVP Solutions and Phil Jones, Head of Inside Sales at The Marketing Practice. This webinar takes place today on Tuesday, April 23 • 1:00 PM ET / 6:00 PM BST. The session will cover: 🔄 How to switch from a lead-based to an account-based model 💻 How to connect digital outreach into BDR/SDR activity 🔎 How to generate buyer insights and make them actionable for sales teams 🎯 The tools and tech needed to make demand generation more effective Link to register is in the comments below.

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Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/MRFT2t

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Discover the importance of Local SEO for Welsh businesses and how it can boost online visibility and drive foot traffic. Learn more in this insightful article: @profiletree

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New research from YouGov is an eye opener…   ➡️ 56% of UK marketers still unfamiliar with ad targeting methods beyond third-party cookies (contextual, 1PD)   ➡️ A further 10% were ‘unsure’ whether they familiar or not   ➡️ 48% still not even sure when they’ll be ready for a cookieless internet   The good news:   Solutions are emerging to both of marketers' main concerns - how to reach target audiences (41%) and how to measure campaign effectiveness (39%) without cookies.   And if you’re one of the 56% (or is that 66%?) who just needs a crash course in the basics - what is advanced contextual targeting? How does it tap into intent? Or simply how does it actually work? Please do get in touch.   Link to research: https://lnkd.in/eQbwzyRZ

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At Duga Digital we've simplified server side data collection. With amazing partners like Addingwell , the perceived effort and risk associated with server side proposition is minimised. There's an awful lot you don't have to do! That means you get onto the exciting and profitable tasks sooner (like data enrichment - https://lnkd.in/eQSPwZg4)

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OH: You don't have to be right all the time to succeed. You only have to be right when everyone else is wrong But how do you know you're right at the right time? Start by having more confidence in your data. Have confidence in the volume, and quality of the signal in your data. Have confidence in trusting your data through transparency, durability and accuracy. You can calibrate and audit your server side collected data with more confidence compared to pure client side tagging. Once you have the confidence in the data, use it to your advantage - make sure you activate the asset. As Dan Truman said on our latest blog post (https://lnkd.in/eFYxCXr9): Our specialism is enabling Google Cloud Platform-based businesses to thrive and utilise their Google Marketing Platform connectivity to levels they can’t reach themselves. Data enrichment, value-based bidding, profit-based reporting, margin-led decision making are the areas we engage in. No fuss, no hassle, no extras. Straight up value.

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Ever wonder what 'AI-powered' or 'AI-Driven Solution' actually means? Join me tomorrow with Keepme.ai’s Hilary McGuckin MCIM and Amy McDermott - we can’t wait to show you! Sign up for our Open-House sessions with x2 options available to cover multiple timezones - I’ll put the registration links in the comments below 👇 #fitnessindustry #webinar #keepme #AI #innovation #technology #Aiinfitness

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Our video editing services are proof that this process doesn’t need to be difficult or costly. We help you unlock and distribute what is often existing content that’s of interest and value to your target audience. ⬇️ #Video #TellYourStory #ProfessionalServicesMarketing

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Interesting shift in trends this year in our survey. Faye Thomassen will be presenting how marketers see their priorities for the year ahead. Register below. #calltracking #martech #marketingtechnology #marketing #marketinginsights

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What’s the best anecdotal performance insight you’ve ever heard? Given the bank holiday just gone, we know data will look slightly different to a BAU weekend. This got me thinking about some of the lesser data-driven insights I’ve heard over the years, statements that are often shared in catch ups/reviews but never find their way into a report. A favourite of mine was the volume of ticket sales for a ferry route quadrupling over a weekend potentially being due a Jackson 5 tribute being in the local area 😂 #digitalmarketing #bankholiday #ferries

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Did you know 45% of people say they are more likely to notice a catalogue sent in the post than a marketing email? If you're in the planning phase for your Christmas activity take a moment, grab a cup of tea and discover more fascinating more stats and benefits for catalogues in our blog. ➡️

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👀 Seeing double? Do not adjust your sets. Simon Horswell, Senior Fraud Specialist (and all-round celebrity) and Laura Noye, PR Director here at Onfido, gave a very real and very spooky demo of the rise of deepfakes and how to spot them 🕵️ It's not all doom and gloom though. Here's how Onfido is keeping businesses two steps ahead of the deepfake threat with AI: https://lnkd.in/e3y6-kjf

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