Lara Izlan

The Ipsos Equalities Index 2024 reveals the groups most commonly perceived as facing unequal treatment in the UK. People with physical disabilities (36%), immigrants (31%), and those with mental health conditions (30%) top the list of groups cited in our new global survey. These findings underscore the need for targeted efforts to address the specific challenges faced by these groups and to ensure a more equitable society for all. #EqualitiesIndex #MentalHealth #Inclusion #Diversity

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3 ads from India have made it to the global top 15 in their respective categories ! Download the report to know who they are are! Fresh inspiration on creating effective ads ...revealing the learnings from the global winners - Five Creative Consumer Connections ! #KCEA #LINK+ #KANTAR Soumya Mohanty Deepender Rana

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In the latest episode of the IAB UK podcast, Dave S. sits down with Sophia Haynes and James Chandler to talk about the IAB's newly launched Environmental Sustainability FAQs, it's rationale, and how we at GroupM UK are using them day-to-day. Listen here 🎧 https://lnkd.in/eTDyKXGD #GroupMUK #Sustainability

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NEW Ipsos UK: Navigating the Storm 🌩️ Britain's upcoming #election will be influenced by #PublicServices concerns, amid economic, demographic, & climate changes. The IFS warns of potential post-election spending impacts. How parties address this remains uncertain. Understanding public views is crucial. We've got a report that dives into public opinion & major challenges the next #government will face. Find out more 👉 https://bit.ly/442zLP4  

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Consumer sentiment is choppy globally, with central banks delaying interest rate cuts and recent inflation and GDP readings surprising in the wrong way (US, Australia). The UK is far from immune to what's happening across the world, and I've said before that the path to recovery has some significant barriers to overcome. UK consumer confidence has improved a little again, and consumers seem to think there is light at the end of the tunnel. It will be interesting to see if confidence in future finances translates to a positive impact on retail sales, and to what extent that may hold back any further declines in UK inflation... and central bank cuts. It feels like everyone has forgotten that the low interest rate environment post GFC was meant to be short term before getting back to historic averages. Now that we are back to the historic average, everyone is clamouring for cuts "back to the norm". Memories are short. We might find 4-5% is the norm for a while yet!

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Gen AI means more reputation risk Generative AI is revolutionising the process of creating communications content. And it's directly changing media consumption habits, accelerating the disintermediation of mainstream media and facilitating the rise of alternative content sources. Meanwhile the proliferation of synthetic media content has negative implications for trust and authenticity. AI-generated content is blurring the lines between reality and fabrication, challenging traditional media’s role as gatekeepers of trusted information.  In this short piece, I argue that 'Gen AI’ is therefore massively raising the threat level for brand reputation risk. All thoughts welcome. https://lnkd.in/dPNRiMiK

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'Proprietary Media' (or 'Principal) is a hot potato in our industry right now. A new report from the Association of National Advertisers is a great, in-depth guide to the pros and cons, with very good recommendations for advertisers. Here I go into the cons and cons and argue that it is bad for everyone and ultimately the Media Agencies themselves. I call it 'unprincipled' media. As the WFA meets in Toronto for Global Marketer Week the health of the advertising industry should be on the agenda. Advertisers may not be able to solve issues such as climate change, but they can take actions with a more immediate impact on the well-being of the people who service their needs through how they spend their money. The news piece contains the ANA report can be found here https://lnkd.in/geKeFjBX All comments welcome, as ever.

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With the upcoming long bank holiday weekend approaching, many of us will be enjoying delicious meals prepared by friends and family. But amidst the festivities, it's important to consider the potential risks of harmful bacteria lurking in our kitchens. Ipsos UK recently conducted a survey to explore Brits' habits and beliefs around food hygiene. Shockingly, 4 in 10 people admitted to using the same tea towel for multiple purposes, neglecting the advice of the Food Standards Agency. Other concerning practices include checking phones while cooking (36%) and storing leftover food in open containers in the fridge (19%). Despite the FSA warning about the dangers of slowly chilling food, 6 in 10 respondents believed it was safer to let food cool to room temperature before refrigerating it. The survey also uncovered misconceptions about freezing food, eating food off the floor, and washing chicken before cooking. Ipsos researcher Federica Curcurú highlighted the disconnect between knowledge and actions when it comes to food hygiene. While most may get away with these habits, the reality is that over 2.4 million cases of food poisoning occur in the UK each year according to the FSA. The survey serves as a reminder of the importance of debunking common myths and practicing good food hygiene. Only 31% of Britons always or frequently wash raw chicken before cooking, indicating a need for better education around food safety. #FoodHygiene #Foodies #Easter #FoodSafety

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A full house at Quirk's Media London to watch Clare Michelmore and me present this morning about "scaling the why". In the photo Clare is talking about the benefits that inca #conversationalai has brought to her research. If you'd like to find out more about this topic, please get in touch! #marketresearch #insights

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I was excited at the prospect of Quirk's Media London Insights event, and it certainly didn't disappoint! The energy, enthusiasm and positivity at the event was palpable - the insights industry is full of creative, intelligent, engaging and thoroughly friendly professionals (no, we are not all spreadsheet freaks / clipboard warriors / .ppt addicts 😉). So, it was a real privilege to spend time chatting with friends, old and new, as well as listening to a diverse range of talks and visiting stands to learn about new tools and approaches from agencies that I can welcome into my network of partners. Key highlights? 🎯 lots of focus on the importance of building empathy with our consumers/shoppers/customers... moving beyond static reporting of research results to accessing and using real consumer/shopper stories and experiences to add authenticity and power to insights 😑 despite this drive towards closing the empathy gap... Katie Angier telling us that as more and more people "of a certain age" use Botox, it becomes increasingly difficult to build empathy with each other as the stuff doesn't merely iron out wrinkles, it also inhibits our muscles to the point that micro-expressions are no longer possible (so we can't read each other's reactions / feelings so well)... who'd have thunk it?! 🖥 the inevitable march of AI solutions from predictive to generative and how these will, over time, completely change how we create, manage and deliver insight projects. Slightly concerning that there is an emerging belief that AI analytical power (especially of qualitative data) will close the gap between qual and quant research to the point that there will no longer be a distinction, and that human researchers can easily and credibly be replaced by AI bots: qual at scale is where we are headed in this belief system. This is not a viewpoint I adhere to, preferring instead to see a future where "traditional" (for want of a better word) qual. and quant. can co-exist with the (very good) scalable unstructured research tools that are now emerging 😤 Phil Barden telling us that he hates consumers! That was a shock - I've never heard him say that before... but was soon reassured that his comment was tongue in cheek, referencing the fact that consumers don't read strategy papers, so creating more work for the rest of us in creating brain friendly touchpoints that will successfully deliver what we want to convey 🙃 the sight of my good friend Katherine Rhodes rushing for her bag in search of a tissue when I burst in to tears as I told her of the recent departure of our beloved dog, Millie (the fluster and the rush... and her kindness helped stem the tears and bring back a smile 🙂) 🍹 Paul Thomas delivering a fascinating talk on connecting authentically with bartenders and, via his delivery style, winning the prize for "the most audience laughs of the day" Can't wait 'till next year now...

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The 2024 Ipsos Equalities Index reort highlights a strong belief in the UK that the government should be primarily responsible for tackling inequality (66%). However, interesting generational and gender differences emerge. Gen Z men are less likely to support this view (63%) compared to Gen Z women (74%) and Baby Boomer men (75%). This raises questions about how different demographics perceive the role of government in creating a fairer society. #Equality #EqualitiesIndex #GenZ #Boomers #DiversityAndInclusion

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Kantar BrandDynamics is receiving important signals from Telco providers... are we seeing a big switch in consumer favourites? 👀 In the last year, newer category entrants, such as Lebara, Asda and SMARTY Mobile, have picked up 3.1% Mental Market Share (otherwise known as Demand Power) at the expense of the bigger players in the category. Established Telco giants need to boost their signal and watch out if consumers continue to swipe left 👈 #telco #telecommunications #BrandTracking #KantarBrandDynamics

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💯Great article on the transformation of Havas led mostly by the implementation and adoption of AI. What they are dealing with is applicable to more than just the advertising industry and should resonate specifically with the content and language industries. Here are the words from the Havas CEO which could not be clearer⬇ "Advertising agencies would need to work harder to justify their fees if their clients were able to use the same AI tools that made the more basic roles easier. “If the client can replicate what we are doing with AI internally, there is no point to work with and to pay a communication agency or companies such as Havas. What I want is having the best tool available for the best talents.”" 🤔In presentations and meetings with some LSPs since a couple of years I have highlighted and discussed the impact of internalized language management in progress or to come in some client organizations. Buyers invest a lot in generative AI and part of the ROI of these investments is the expected reduction of outsourced multilingual content operations with associated savings. Generative AI enables client organizations to do more in house provided that they have the right human resources, business processes and technology ecosystems in place. Therefore, they will consider suppliers that ⬇ ✅Embrace AI-driven change and adapt their teams and processes to new client needs accordingly ✅Stay relevant by creating value ✅Create value for money

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Only 3 days left to contribute to our short survey which will drive positive change in the UK marketing industry 🌍 Complete it before it's too late: https://lnkd.in/ezFTKKkz The 10-minute survey is for all marketers, not just those with sustainability expertise. Get involved to shape the future of sustainable marketing in the UK. This deep dive research will form a report of data and case studies which will help build a deeper understanding of sustainable marketing trends, practices and progress in the UK. #Marketing #SustainableMarketing #SM2030 #Sustainability

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How is the role of SIs changing as cloud providers are increasingly seen as strategic partners? Join us on June 27 when Matthew Wilkins, Jen Thomson, Stuart Wilson and I discuss how the ecosystem is changing to focus on customer value creation

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NEW Ipsos MRP poll points towards a London disaster for the Conservatives https://lnkd.in/eC5bqQaX More on the nationwide projections, powered by new MRP analysis by Ipsos here https://lnkd.in/eJDc-ywB

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🎧🏆 New Future Proof Podcast: The secrets behind winning products with Product of the Year UK Over the past twenty years, Kantar has been working with Product of the Year to identify the innovations that consumers really love. In this podcast, Dr Nicki Morley celebrates our partnership and speaks with Mike Nolan, CEO and Founder of Product of the Year, to dive deeper into the top performers from the last five years. Learn more about why innovating your products isn't about novelty, but more about making a meaningful impact 👉https://lnkd.in/e7QmswUS

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