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Looked for a cooler tone to give a more ash colour. Dark cool blonde seemed about right from the picture as I usually use a swartzkopf dark ask blonde, last time was around 6 weeks ago...well, my hair is looking rather red toned for a cooler colour selection. I mean I don't mind being ginger when that's what I wanted but I was trying to get my "natural" look back, cooler, ashy, dark blonde, just without the grey...oh well, just call me ginger
It is a good quality hair dye as it covers greys well, gave an even colour throughout, made my hair shiny and does not fade with washing. However, my only problem was that the Dark Blonde shade turned out way too dark.
Ordered 4 in 7c Dark cool blonde and all arrived ok. Unfortunately their use by dates again, were all over by 5 months, but the last lot I ordered were also well out of date, and they were fine. I have very fine hair which absorbs colour very easily, and as a result, this cool blonde turns my hair a medium brown. I expected this as my hair colour always tends to go at least three shades darker than stated. But is still a lovely colour with lots of shine, and really moisturised. I think I might try the medium blonde next time for hopefully a slightly lighter result.