News
Network N lays off eight from games marketing agency Project N
Cuts come as company focuses on "a smaller set of services" leading with video
Marketing
Academy
Tips for navigating the PR landscape
Playstack's Wout van Halderen gives key PR advice for indie devs looking to successfully market their game, following the publisher's successful release of Balatro
News
Elden Ring: Shadow of the Erdtree is Bandai Namco's "most ambitious" expansion launch
Publisher says it has marketed DLC as it would a brand new title, expects "significant impact" on sales of base game
Academy
Mock reviews and game evaluations: what are they, and why are they useful for devs?
We speak to industry experts about the insights mock reviews and evaluations can provide ahead of a game launch
Opinion
The spirit of E3 could be felt in LA – now let's bring it back | Opinion
If the industry truly wants something to emerge from the ashes of E3, it needs to work together
Feature
Dressed for success: Inside the future of fashion and games | Playable Futures
Digital outfits in games are shaping the ways we think about what we wear, but what does this mean for fashion brands?
News
Study finds YouTube is the most popular and trusted platform for game discovery
Meanwhile, Twitter and online ads were the least trusted sources in consumer survey
News
LucasArts alum Matthew Shell has died
The marketing professional had 20 years of experience working on the Star Wars game franchise
News
Biden signs bill to ban TikTok
National security package includes a requirement for ByteDance to sell the platform in 270 days or have the app banned in the US
Feature
Sponsored | Our free webinar with TikTok on the new era for mobile gaming is this week
It'll tackle how to succeed in the new era of mobile gaming
Academy
The definitive primer for publishers and developers on striking deals with influencers
Gamesight's Emilee Helm shares five influencer marketing strategies, and how to identify good offers from bad ones
News
EA, Miniclip, Jagex loot box ads broke UK advertising rules
Advertising Standards Authority upholds three complaints for Golf Clash, 8 Ball Pool and RuneScape which failed to disclose presence of loot boxes
Feature
Representation with intention | GDC 2024
Experts from Capcom and Lilith Games highlight the obstacles hindering inclusivity in gaming communities, and why it matters
Opinion
Discoverability is a problem that will never be solved | Opinion
Even as digital platforms battle low-quality dreck, the bigger problem remains intractable – too many products, and not enough consumer attention to go around
Academy
Four ways to build better indie marketing campaigns
20ten's director of gaming Luke Fisher gives tips on how to keep players engaged
Academy
An introduction to mobile user acquisition
AppQuantum's Vladislav Samarin explores the basics of mobile marketing, and what you can expect between running in-house UA, working with an agency, and mobile publishing
Opinion
Genshin Impact's protesting players aren't just "entitled gamers" | Opinion
Protests against underwhelming in-game rewards should be treated as valuable feedback on a monetisation strategy gone awry, not as ingratitude or entitlement
News
This year's Game Awards sees an increase of title announcements
Among the 61 games revealed action/adventure titles made up 51% of the debuts televised
News
Hideo Kojima's OD, Marvel's Blade and new Monster Hunter led The Game Awards 2023 reveals
Release dates also given for Skull & Bones, Visions of Mana, and Warhammer 40,000: Space Marine 2
News
Baldur's Gate 3 sweeps The Game Awards 2023
Alan Wake 2 won three awards, including Best Narrative
Opinion
GTA 6 trailer leak spoiled the biggest video game moment in a decade | Opinion
It was a disappointing start to a significant week for the video games business
News
Ubisoft says technical error caused in-game ads in Assassin's Creed
Players reported promotions for Assassin's Creed Mirage appeared when loading the map in Odyssey and Origins
News
Activision made a secret deal for gun product placement in Call of Duty
Agreement with Remington for 2009's Modern Warfare 2 comes to light after lawsuit against arms makers
News
Tokyo Game Show 2023 set to be "largest ever"
The Japanese games expo will utilise its entire venue for the first time in four years this September, organisers said
Opinion
FF16's demo is a masterclass in pre-launch marketing | Opinion
The choices that allowed the demo from Square Enix' latest to shine lie in the game's fundamental design