AnswerLab

Why should #ProductManagers care about customer journeys? 🤔 Customer Journey Maps visualize your users' entire experience with your product, from initial awareness to onboarding to ongoing use over time. Ultimately, helping you translate concrete customer insights into actionable product strategies that inform product development. Check out our latest article for key ways journey maps can identify pain points, align teams, improve retention, and more: https://bit.ly/4bI8pQE

💸 Identify opportunities to fine-tune your #UserExperience with our Mobile Consumer Banking syndicated research report - we already did the research so you don't have to. Get your free preview: https://hubs.ly/Q02DKnSD0

How does a customer service #AI assistant meet the needs of users with various impairments and varying assistive technology usage? Check out this #accessibility case study we conducted to learn how #chatbots could work with assistive technologies. https://bit.ly/3SZoGJo

Product and #UX leaders are constantly challenged to do more with less. You need to uncover #UserInsights, identify critical product issues, and drive solutions – all while navigating resource constraints, expertise gaps, and the ever-evolving research landscape. Our guide for product leaders is a free resource from the AnswerLab team that offers you an in-depth look at: 🔆 Common scenarios when a #UXresearch partner can optimize your efforts 🔆 What to look for in a UX research agency- capabilities, resources, and expertise 🔆 Key questions to ask a potential partner 🔆 When to engage a UX research firm, hire a contractor, or take it in-house? https://bit.ly/3zkoC0X

Learn where #banking brands stumble in meeting customer needs because we already did the research for you. In our syndicated research report on mobile consumer banking, you'll gain data to support your roadmap and walk away with insights that truly make a difference - without having to conduct your own #UXresearch. Learn more: https://bit.ly/4ckYhOH #UXresearch #FinTech #ProductUX

Check out our 🏳️🌈Pride Year-Round🏳️🌈 recorded webinar sharing how we conducted #UXresearch with LGBTQIA+ employees across the U.S. about their work experiences. Our panel of researchers shared insights into the experiences and challenges of #LGBTQIA individuals in the workplace based on real-life stories and data-driven research. Learn more about what companies and individuals can do to foster #inclusion and belonging at work all year long: https://bit.ly/4ccsQpH #UXR #InclusiveResearch #Pride2024

In today's competitive landscape, simply throwing your message out there isn't enough. You must ensure your #ads are seen, understood, and acted upon, which is where #UXresearch comes in. In our latest Insights article, Jane Kim and Jennifer Bohmbach, Senior UX Researchers at AnswerLab answer your burning questions to decode the world of #AdvertisingUX. https://bit.ly/3VQghdV

Building an #LGBTQIA inclusive workplace with recommendations from original research at AnswerLab. We conducted research with LGBTQIA+ employees at companies across the U.S. to better understand what companies can do to build a more #inclusive workplace experience. Learn more: https://bit.ly/4ewp38v

Our latest #SyndicatedResearsch report - Unlocking Key Value Drivers for SMB Banking Experiences - features insights and recommendations from 1:1 interviews and delves into the banking experiences of small and medium-sized business owners and executives tailored for Product and #UX Managers. ➕ See how your SMB banking experience compares across multiple industries ➕ Back up your product roadmap with rigorous data ➕ Navigate the B2B banking landscape with a clear map ➕ Identify opportunities to fine-tune your users’ experience https://bit.ly/3z3ADYr

Quant Team Spotlight: Ryan Haupt, Director of Quantitative UX Research at AnswerLab Ryan’s quant journey began over 20 years ago with one of the first software tools for conducting large sample task-based, unmoderated research. Now, he manages a group of fantastic #UX researchers focusing on mixed methods and #QuantitativeUX research. “I spend my days helping scope new research programs, ensuring the team has what they need to succeed, and exploring new products and methods that can be delivered faster at scale.”