Channel99

We're thrilled to announce another milestone in our mission to revolutionize how #B2B marketers measure success, providing an unbiased source of truth for measurement and attribution. With the support of Marin Sonoma Impact Ventures, we are poised to accelerate our growth, enhance our capabilities, and continue delivering exceptional results for our customers. We appreciate their confidence in our vision and look forward to the opportunities ahead. #b2bmarketing #martech #digitalmarketing

It's the final countdown to Spring '24 Pipeline Summit brought to you by our friends at Qualified! It all starts Thursday 4/11 at 10am PT. Check out the pipeline powerhouses including our own Nani Shaffer as she sits down with Maura Rivera to discuss the waterfall model we use to ensure everyone stays on the same page about pipeline targets. Sign up now to attend virtually and check out the rest of the lineup here: https://bit.ly/3TY4c5N 

For any savvy #B2B marketer, keeping a close eye on the performance of digital programs is crucial. But with a myriad of metrics, which ones should be consistently measured? And how can actionable benchmarks be established? Read Christopher Golec's latest article as he shares eye-opening benchmark results as well as six essential KPIs digital marketers need to report on to make more impactful and efficient marketing investment decisions. ✅ https://lnkd.in/dRgHVQ_f #digitalmarketing #performancemarketing #marketingroi

"There are two goals when presenting data: convey your story and establish credibility" [Edward Tufte]. Marketers, it's time to master the art of storytelling and build unshakeable credibility in the world of #B2BMarketing. In this Marketing ROI Quick Guide, unlock secrets to: ✅ Calculating marketing Return on Investment (#ROI) ✅ Making sense of essential Key Performance Indicators (KPIs) ✅ Proving marketing ROI and optimizing future campaigns Grab your copy: https://lnkd.in/gW8yqsXF

✈ In the intricate world of marketing, consider Marketing Operations as the indispensable Goose to marketing's Maverick. This analogy, beyond the fighter jet realm, underscores the paramount values of collaboration, trust, and effective communication. Curious about the truths and misconceptions surrounding the unsung heroes of marketing, the #MOPS professionals? 🤔 Read the latest article on Forbes Communications Council as Nani Shaffer debunks three of the most common myths about this critical role that shapes the backbone of any marketing organization. 📊 https://lnkd.in/djrfS-wE #marketingoperations #performancemarketing

A pixel is worth a _______? #B2B marketers can now fill in that blank using Channel99's new #cookieless view-through technology to track digital campaign efficiency and inform budget allocation. "The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective." - Kim Davis with MarTech https://lnkd.in/gcs-EBxb #martech #digitalmarketing #performancemarketing #mops

It's almost December which means B2B marketers are making predictions, identifying trends and placing bets on what the new year will have in store. Read Nani Shaffer's latest article on what we can anticipate in 2024 including: 🤖 AI Front and Center: embrace with balance 🌪 Content Tsunami: quality over quantity 🔮 The Mystery of 'Direct' Traffic: a shift in how we measure success 2023 reminded us that change is constant in #b2bmarketing and those that adapt and innovate will come out on top. https://lnkd.in/ge3wS9iV #b2bmarketingpredictions2024 #performancemarketing #digitalmarketing

For years, 'direct' web traffic has remained a perplexing piece of the #digitalmarketing puzzle. How does this mysterious traffic source impact the ability to accurately measure channel efficiency? Or even worse — is it contributing to budget waste AND wreaking havoc on your sales pipeline? 😱 Good news is that there is a clear path forward in the future of digital marketing! 💡 Channel99's pixel is the only tech that enables vendor-agnostic view-through attribution, bringing clarity to your digital programs. Check out this latest article that dives into the complexities of 'direct' traffic and outlines simple next steps you can put in motion today. ✅ https://lnkd.in/die8gJ85 #performancemarketing #ROI

Traditionally, setting #B2B marketing budgets has been a cumbersome process involving a complex dance of #attribution analysis and historical spending patterns. But there's a better way forward. Christopher Golec joins Ryan Hobson from Align BI and Benjamin Rabner from Sensor Tower for an enlightening session where they'll discuss the transition from this antiquated approach to adopting prescriptive budget allocation and optimization models. 📍 Attribution For Budget Strategy Is Out; Media Mix Models Are In For 2024 📍 November 14 📍 10:00am PT / 1:00pm ET #SPS23 https://lnkd.in/efs8FwEe

ROI is the metric often used to justify the success, and existence, of a service, technology, department, individual, campaign, or singular effort. But how do you prove #ROI in #B2BMarketing? Read our latest ebook to learn: ✅ What exactly is ROI and why it matters ✅ A simplified way to calculate ROI ✅ How to optimize campaigns to prove value Get your copy here: https://lnkd.in/gW8yqsXF