Itamar Benedy, Co-Founder & CEO at Anzu.io shares thoughts on #data and targeting, #communities, and more at #IABPlayFronts 2024. Check out all interviews here: https://okt.to/b78CMS
IAB
Advertising Services
New York, New York 117,452 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
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Chris Hock
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Rajeev Goel
Co-Founder and CEO at PubMatic (Nasdaq: PUBM)
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Carryl Pierre-Drews
EVP & Chief Marketing Officer, Board Member
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Angelina Eng
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…
Updates
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Shanna Weinblatt, VP, Innovation, Beauty Tech, & Web3 at Coty, shares thoughts on #authenticity, #audiences, disruption, and more at #IABPlayFronts 2024. Check out all interviews here: https://okt.to/fIOjbt
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Louis Timchak III, VP, Sales at Bent Pixels shares thoughts on working with #creators, reaching large audiences, and more at #IABPlayFronts 2024. Check out all interviews here: https://okt.to/z8xnr6
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We are excited to welcome Carter as a #NewIABMember! 🎉 The Carter platform is a privacy-focused, AI-powered retail media solution for #retailers, #brands, and #advertisers. It powers personalized advertising, connects brand partners, and monetizes on first-party data via its AI and machine learning core. Learn more about becoming a member: https://okt.to/uIdfUw #IABMembers
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Don't miss out, learn how platforms and #brands can unite around civic integrity – on Tuesday, July 30th, join Deva Bronson (dentsu), Samantha Stetson (Meta), and #IAB’s Sheryl Goldstein for a critical discussion on the role of social media in supporting a healthy democratic process. ⚖️ #Election #AI #SocialMedia
With the 2024 elections rapidly approaching, how can #brands and #agencies prepare for the shifts on the horizon? Join our panel as we explore how the advertising industry and social networks are paving the way for a safe and secure election cycle.
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Wondering who joined #IABConnectedCommerce Summit last year? Check out the breakdown below! ⤵️ Attend the #IAB Connected Commerce Summit: Retail Reimagined to join the great #brands, #agencies, #publishers, and other companies that have already registered. Explore the latest technologies and gain strategic insights into market dynamics at breakout sessions, panels, and fireside chats! Secure your EARLY BIRD ticket now: https://okt.to/PBNzSa #RetailMedia #Commerce
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IAB reposted this
Discover key findings from IAB’s 2024 Digital Video Ad Spend Report, including trends in CTV, measurement challenges, and the shift towards performance-based advertising. Read the Latest full News - https://lnkd.in/dTZVBgPy #MarTech #MarTechedge #IAB #DigitalVideo #AdSpendReport #CTV #ProgrammaticAdvertising #VideoAdvertising #MarketingTrends #AdTech #PerformanceAdvertising #MeasurementChallenges #AdMeasurement #MarketingStrategy #VideoLeadershipSummit #DigitalMarketing #AlternativeMeasurement
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Video content is pervasive in our culture – the US Average Time Spent per Day with Digital Video increased by 55% from 2019 to 2024, with individuals now spending an average of 2.8 hours a day watching #digitalvideo. Are you ready to take your video strategy to the next level? Join our instructor-led Digital Video 360 training on Tuesday, August 6th, that will give you the tools to: ➰ Understand the #digitalvideo ecosystem ➰ Target your audience effectively ➰ Master #programmatic buying and selling ➰ Optimize campaigns mid-flight ➰ And more! Register now: https://okt.to/c4yn8m
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And that’s a wrap for the 2024 IAB Video Leadership Summit! 🌊 "As the lobster grows, its shell becomes very confining. Eventually, that shell becomes very uncomfortable. Like the lobster, the video advertising industry is at a similar stage. This growth has brought challenges – a need for a more adaptable infrastructure," said #IAB's Cintia Gabilan on the #IABVLS stage yesterday morning 🦞 After many insightful sessions about the evolving video landscape, attendees participated in breakout sessions on optimizing #video across closed ecosystems, accelerating consumer journeys through ad innovation, and balancing personalization with #privacy. We want to thank everyone involved for bringing new ideas to #IABVLS and participating in the growth of our industry, as well as our sponsors Mirriad, PubMatic, Wurl, XR Extreme Reach, DISH Media! #LeadershipSummit #ThoughtLeadership #VideoAdvertising
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According to the recently released #IAB Digital Video Ad Spend & Strategy, 75% of all #CTV transactions are programmatic, and business outcomes are now the most important KPI for determining success with #digitalvideo. Learn more about the report via AdExchanger: https://lnkd.in/gPDDbp9E #VideoAdvertising #Streaming Chris Bruderle
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