Here at theSkimm we talk a lot about the challenges we face as women. One big one: Child care – access to it, affording it, and everything in between. Because we’re all about transparency, we wanted to show you some of the child care benefits that we offer to our employees. 💪That’s not all. We’re also partnering with Moms First (formerly Marshall Plan for Moms) to encourage other companies – big and small – to #ShowUsYourChildCare on social media. ➡️ To learn more about the campaign, click here: https://skimmth.is/3CAynX8
theSkimm
Internet Publishing
New York, NY 50,819 followers
theSkimm makes it easier to live a smarter life.
About us
We are a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. We make it easier to live smarter. At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives, and strategists all working together to achieve this goal. Every day we’re breaking down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their paychecks to casting their ballots – with confidence. We provide our dedicated audience of millions with reliable, non-partisan, information, informing and empowering them while fitting into their daily routines. Since disrupting the media landscape and defining a new category a decade ago, we have become a trusted source for our audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today theSkimm ecosystem includes the Daily Skimm, the Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, “9 to 5ish with theSkimm” podcast, theSkimm mobile app, and Skimm Studios which creates innovative in-house video and audio content. Our first book, How to Skimm Your Life debuted at #1 on The New York Times Best Seller list. Through Skimm Impact, our purpose-driven platform, we are proud to support get-out-the-vote efforts with Skimm Your Ballot, which has spurred more than one million voting-related actions across the last three election cycles, and its #ShowUsYourLeave movement, creating transparency and change for Paid Family Leave in the U.S.
- Website
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https://www.theskimm.com/
External link for theSkimm
- Industry
- Internet Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2012
Locations
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Primary
53 W 23rd St
8th Floor
New York, NY 10010, US
Employees at theSkimm
Updates
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🗞 Thanks to Digiday for including us in a recent media briefing. This article highlights theSkimm's innovative new approach to personalizing newsletters, and how we're delivering tailored content that resonates with each of our readers. As Digiday notes, "AI and machine learning technology will be used to segment [theSkimm's] audience into specific cohorts based on its email subscribers’ first-party data (such as what readers clicked on in past newsletters). Those cohorts will then be served tailored editorial content as well as specific messaging from advertisers." To read more about our exciting new strategy, check out Digiday's coverage, or get in touch to hear more.
Media Briefing: Top takeaways from the Digiday Podcast Creator series
digiday.com
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Next weekend, let’s agree to skip the Sunday Scaries. We partnered with Bose Corporation to share NYC content creator and influencer Katie Romero’s perfect summer “Sunday Reset” routine — all while never having to hit pause on her Bose Ultra Open Earbuds. Hit play to feel rested, rejuvenated, and ready for the week ahead. Bring it on, Monday. Check it out:
Here’s How to Plan the Perfect Sunday Reset
theskimm.com
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This month, we’re highlighting a few standout campaigns that celebrate Pride authentically and creatively. Plus, the industry hot-topics we’re chatting about on Slack.
Don’t Underestimate the Power of Creativity
theSkimm on LinkedIn
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We felt that more needed to be said. A lot more.
Like many of you, our audience had *quite* a strong reaction to Kansas City Chiefs kicker Harrison Butker's commencement address for the graduates of Benedictine College last weekend. theSkimm founders Carly Zakin and Danielle Weisberg were moved to write the commencement address the young crowd deserved, imploring graduates, particularly the women, “to build the life you choose, not one chosen for you.” Read the full text published in Fast Company -- thank you to FC editor Lydia Dishman! https://lnkd.in/eXF5Eid5
'All of this is false. All of it.' theSkimm founders offer a searing rebuttal to KC Chiefs kicker's commencement remarks
fastcompany.com
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Like many of you, our audience had *quite* a strong reaction to Kansas City Chiefs kicker Harrison Butker's commencement address for the graduates of Benedictine College last weekend. theSkimm founders Carly Zakin and Danielle Weisberg were moved to write the commencement address the young crowd deserved, imploring graduates, particularly the women, “to build the life you choose, not one chosen for you.” Read the full text published in Fast Company -- thank you to FC editor Lydia Dishman! https://lnkd.in/eXF5Eid5
'All of this is false. All of it.' theSkimm founders offer a searing rebuttal to KC Chiefs kicker's commencement remarks
fastcompany.com
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✨ Introducing the 2024 Good for You Awards ✨ The market is flooded with products claiming to “fix your life,” so over the past several months, we set out to test products across seven categories to find the ones that are actually good for you. For your body, your mind, your sex life, and more. And while we don’t promise that these things will fix all your problems, at least it’s a step in the right direction. Say hello to theSkimm’s inaugural Good for You Awards.
Good for You Awards 2024
theskimm.com
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Curious how theSkimm maintains such a close connection with our audience? Spoiler alert: It’s about changing alongside her. Tune into our co-founders’ recent conversation with Robert Tuchman from Entrepreneur Media’s How Success Happens podcast, to hear how Carly Zakin and Danielle Weisberg transformed the landscape of women’s media by recognizing and adapting to the dynamic needs of their audience. theSkimm started in 2012 by serving an overlooked audience in media: women. But we didn’t stop there; over a decade later, we continue to innovate with our audiences’ changing needs in mind – finding new ways to reach her and resonate with over 16 million women across platforms. As Carly put it: “When we started theSkimm, our pitch was: this is going to become the most important demographic to our economy... I’m really happy to say that over a decade later, now she really is the one in power. She is in the C-suite. She is in the boardroom… Understanding her has been the X factor that got us here.”
Carly Zakin and Danielle Weisberg, Co-founders of The Skimm, on Transforming Women’s Media
https://www.libsyn.com
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We're excited to announce that theSkimm is a finalist for Digiday's Content Marketing Awards in the "Best Interactive Content Piece" category! This nomination celebrates our innovative "Get Away Your Way" campaign with Ford Motor Company. Leveraging a dynamic mix of interactive video, email, web, and podcast content, we set out to position the Ford Escape as the ultimate everyday adventure companion. Our goal was to inspire our audience with personalized, perfect-for-summer experiences that start the moment you get behind the wheel (check it out for yourself: https://lnkd.in/eStX8GtW). Wish us luck! 🚗 😎 #DigidayAwards
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