Social Studies

brb changing my name to Charity

Reactive Social Works. Two international brands coming together to celebrate the heart of Mets nation.

You want people to click your link? Congrats! You've picked the hardest thing to do on social media. You audience doesn't want to click a link. They want to mindlessly scroll and forget about the worries of the day. The platforms don't want them to click either. They want to keep folks on social media and will everything in their power to make it hard to leave. Balance links and calls to action with link-free content that makes your audience and the platforms happy: -Photos of your staff in action to show your human-side. -Short videos sharing what you're doing. -Polls and trivia that gets people engaged and talking. -Carousels that share educational tips on the platform. When you finally do share that link, make it count. Pick content that people will really benefit from and have a call to action that inspires them (not just learn more or click this). How do you balance links and other content? #SocialMedia #NonprofitSocialMedia

If you work at a nonprofit, a lot of social media "best practices" won't apply to your organization. And that's ok. Here's what you can do instead. 📚 Best practice: you should customize content for each platform. 🫠 Reality: with the limited time you've got you're lucky you publish on more than one platform at all. 💪 What you can do: find small ways to customize content that do work for you, like making longer posts for Facebook and editing those into threads for X (Twitter). Or leverage AI to help! 📚 Best practice: video content is the best thing to create for reaching younger audiences. 🫠 Reality: it also takes time, a lot more time than you probably have, and people who are great on camera. It's not realistic for a lot of orgs. 💪 What you can do: experiment with doing video to see if its worth the time investment. Maybe do one video a week for a month and see what the response is. It may convince your boss to find you the time you need. 📚 Best practice: you should have a team of social media people, including a dedicated community manager. 🫠 Reality: chances are you're not even doing social media full time so a team isn't happening. Social media may not even be in your job description. 💪 What you can do: see if there are others that can help. Often I find other folks have an interest in social media and are willing to help in some way, whether its by taking photos, drafting content, or even doing a regular weekly post like a Trivia Tuesday or something. Don't let "best practices" get you down. Take the ones that work for you, adapt them how you can, and continue doing amazing things.

Not an ad. Just want to share about a great group that's been one of the best forums I've joined this year – Jacob Shipley's Social Studies. It's full of excellent advice, "have you seen this?" threads, and fellow social media professionals who truly understand social, and what working in it entails. We even get together virtually sometimes to brainstorm and troubleshoot. 🙂 https://lnkd.in/edvGmAcR

I know you have NEVER gone through this, but hear me out… Some social media managers out there…(not you of course) are sometimes asked to post content that they know won’t do well. Crazy right? So what should those social media managers do? Well... as a general rule, leadership teams want data. Usually, if you can prove that X content performs better than Y and drives your business forward by Z, they’ll jump on board. Option 1: Manually compile data - Figure out what variables you want to track. (This could be who is featured in the image, what is the post talking about, what colors are used, etc. - Tag content with the relevant variables - Compile the data on performance - Basically, use an excel spreadsheet where you insert each post and all the metrics you want to track. - You can either do this manually or some platforms have an analytics export capability that you can use and then format to fit your spreadsheet. - Use the data to build a presentation. - Find a way to visually show that posting a picture of the CEO giving a thumbs up reaches 57% less people than a picture of the office puppy. - Then… you correlate reach to sales/site visits/email captures/etc. and show that increasing reach means increasing the KPI that your leadership team actually cares about. - This could go something like this… When we increase reach by X%, site visits go up by Y%. When site visits go up by Y%, sales go up by Z%. Ergo… let me post content that drives REACH. Option 2: Use an automated measurement tool I’ve actually done Option 1 before. Multiple times at multiple employers actually. But here’s the problem… Let’s say your company is like mine and you put out massive amounts of content… now you have to dig through hundreds or even thousands of posts to collect all the data points. I've been plugging Measure Studio a lot lately and here’s why… They do everything I mentioned in Option 1 automatically. They use AI to analyze content to help identify what consistently outperforms. It gathers that data across all of your content. Then it can tell you anything you want to know How does my engagement rate compare when the background is a beach vs. a forest vs. a mountain? What about when the subject is a man vs. a woman? What if the facial expression is happy vs. sad? Then, you instantly export data and generate reports that you can use to present to your leadership team. Basically, it's like trading in your Civic for a Ferrari. Partnering with Measure Studio to give away a free social report to my LinkedIn crew. https://bit.ly/3vTYI2L -- Hope this helps!

Marketing does not work instantly. Marketing does not work instantly. Marketing does not work instantly. (BUT it does work quicker when guided by data.) Partnering with Measure Studio to give away a free social media report to some LI peeps. https://bit.ly/3vTYI2L

Don't mind me gulping coffee in the background...

Calling all Social Media Mavens & Pop Culture Aficionados! ✨ The Lee social team is hiring & we need a content creation rockstar! If you dream in memes & breathe viral trends, this job is calling your name. Apply below! Not your jam, but know a social media whiz? Share the love! #SocialMediaJob #PopCulturePro

Do you follow Jacob Shipley? Check this out! There is really great info in here and some incredible insight from Jon-Stephen Stansel! https://lnkd.in/e5KPYuMX #crisis #socialmedia #marketing