Zartico

Insightful sessions 💡, industry connections 👥, and Florida sunshine ☀️ are just a few days away... Join Ted Sullivan and Andreas W. at Destinations International Annual Convention as they unveil the groundbreaking work on redefining indicators in destination promotion. Over the past 18 months, Destinations International and Zartico have collaborated with focus groups and industry leaders to explore the multifaceted responsibilities of destination organizations, their effectiveness, and their impact on community well-being. You won't want to miss this one — see you next week in Tampa! #AC2024

Congratulations to Alexandra Pasi, PhD, for being named a finalist for the 2024 Women Tech Award! As the VP of Data and Analytics at Zartico, Lexi leads the data science team as they transform massive-scale data into tools that destination organizations use to create stronger communities. Lexi and her team spends hundreds of hours each week discovering, designing, and testing methodologies — such as normalization and hot spot filtering — that turn the raw data we receive into destination intelligence our partners can use. Lexi's work driving innovation, testing new methodologies, and transforming big data into destination intelligence has undoubtedly inspired the Zartico team and tech community alike. #DataScience #WomenInTech

Destinations International Annual Convention is less than one week away! Join Zartico's Katie Cook and Danielle Ackerman on the Flashes of Brilliance stages to learn all about quality visits – what they are, why they are important, and how to influence them to your destination. 🚘✈️ #AC2024

Hannah Blaser Gott wanted a clearer picture of Destination Madison's content marketing strategy — what was driving website traffic, what wasn’t working, and how to target campaigns more effectively based on visitor behavior. To answer these questions, Hannah and her team used insights from ZDOS® to revamp their strategy and inform their decision-making, setting themselves up for success in the year ahead. 📈💻💡 🌟 The Result: A comprehensive content marketing plan for the full year, including social media, paid media, the wider internet, PR, and content creators. Click the link to learn more about the steps Destination Madison took to create their data-driven 2024 content plan. https://lnkd.in/gvqugQr8

Last week I was invited to speak to the LaSalle County Board's Tourism Committee to present county-level visitor research from our Zartico data. Zartico uses geolocation, spend, and lodging data to turn data insights into destination impact. I have recently given similar presentations to the Lemont Downtown Merchants Alliance and the Heritage Corridor Destinations board. It's so interesting to see the patterns and insights that emerge from the way visitors impact our six counties!

Zartico's July Show + Tell is one month away! Join us Thursday, July 25 at 3 p.m. ET to hear from Tammy J. Heon, TMP, managing director for Florida's Adventure Coast. Tammy will share how their five-person team is approaching ZDOS® and finding value to apply to their day-to-day work. 💻📊☀️ Zartico partners — head to the User Community Group to sign up for this half-hour presentation and conversation. https://lnkd.in/gjaZ73xa

When asked how long she’s been a part of the Zartico team, Stephanie Reitter has no problem breaking out the math: six months, 182.5 days, or “a whopping 4,380 hours dedicated to driving innovation, fostering collaboration, and delivering value to our clients and partners.” Stephanie’s enthusiasm is contagious. As a Client Success Manager for Strategy, she shares that passion for creative collaboration with her teammates and with Zartico clients. She also has a heart for animals, the great outdoors, and seeking the next adventure from her Dallas-area home. Click the link below to find out what drives Stephanie toward lifelong learning and growth. https://lnkd.in/gkCcC2Uy

The Regional Office of Sustainable Tourism (ROOST) uses Zartico data to promote and manage visitation to more than two dozen towns, villages, and wilderness areas spread across northeastern New York. Recently, they kept asking themselves an important question — "What could our stakeholders do with this data?". To answer this question, ROOST has developed creative ways to engage stakeholders scattered across a broad geography. As a result, their innovative efforts exemplify the power of the first five community indicators identified by Zartico and Destinations International. Watch the video below to hear from Jasen Lawrence, Director of Digital Strategy at ROOST, and download the full report here: https://lnkd.in/gatfkF68

Josh Derouin sees beauty in the simple things — focus, family adventures, and bringing a mindset of curiosity to his work with data analytics. As Senior Vice President of Performance Marketing and Analytics at BVK, Josh digs into the insights for global destinations of all kinds. Click the link below to find out what inspires Josh — and why he and his family are reprising their 2023 summer travels. https://lnkd.in/gdDEbBUQ

Zartico reached a new milestone this past month. It might look like a simple piece of paper, but what you see here represents countless hours of work and innovation by Alan Mullenix, PhD, Alexandra Pasi, PhD, and our Data Science team. Yes, we have filed our first TWO patent applications — which means we can officially use the words "patent pending" when we talk about Zartico technology! This huge step is about so much more than laying claim to an idea. It's about putting our money where our mouth is when it comes to transparency. By applying for a patent, we make our methodology part of the public record. We are saying — to the U.S. government and everyone else — that we stand behind what we do and believe it should be the industry standard. And we are just getting started. Want to know more about the innovations themselves? Check out our white paper, "Eliminating Hotspot Anomalies to Improve Geolocation Data Reliability," (https://lnkd.in/gHShjx7U) and our blog article on normalization (https://lnkd.in/gG3igwZW).