Consumer Insights Manager

Consumer Insights Manager

Food & Beverage | Restaurants | CPG & Retail

Hybrid | Miami, FL | South Florida, U.S.

$120,000 - $130,000 + Benefits + Bonus

A leading, innovative food & beverage company is looking for an experienced Consumer Insights Manager to successfully create surveys, analyze consumer & sensory data, generate insights, and deliver data-driven recommendations to drive business growth in the Miami, FL area.

THE ROLE:

As Consumer Insights Manager, you will create surveys and lead the analysis of large amounts of 1st and 3rd-party data to generate key insights that enable senior leadership, thus driving optimization and business growth. You will be responsible for:

• Collecting/cleaning/analyzing substantial customer and sales data using SQL and/or BigQuery
• Designing and executing surveys using Qualtrics and analyzing/interpreting results
• Performing statistical analysis and scripting on external data sources (i.e., Nielsen, Circana)
• Extracting key insights from analyses and tests, and delivering data-driven recommendations

YOUR SKILLS:

• Progressive commercial advanced analytics experience in sensory, food & beverage, CPG, etc.
• Well-versed in core advanced analytics data mining and scripting tools such as Python, R, and SQL
• Proficient in building customized dashboards using BI tools (i.e., Looker, Power BI, Qlik, Tableau)
• Proven commercial experience designing, executing, and analyzing statistical tests (i.e., A/B)
• Strong proficiency in survey data tools including Qualtrics, SurveyMonkey, etc.
• Proven commercial experience extracting insights from web data (i.e., clickstream, website traffic)
• Well-versed in advanced analytics techniques (i.e., LTV, trend analysis, user journey analysis)
• Comfortable working cross-functionally with/ technical and non-technical teams; presenting to leaders
• Strong verbal/written communication, negotiation, and presentation skills across the business
• Bachelor’s degree in Business, Computer Science, Economics, Engineering, Mathematics, Physics, Psychology, or related field; M.B.A. or M.S. preferred

BENEFITS:

As the Consumer Insights Manager, you can make up to a $130,000 base salary (depending on your experience).

HOW TO APPLY:

Please register your interest by submitting your resume to George Little via the apply link on this page.

KEYWORDS:

Sensory Data, Sensory Analysis, Sensory Insight, Qulatrics, SurveyMonkey, BigQuery, Google Data Studio, Customer Analytics, eCommerce, Salesforce, User Research, Channel Optimization, Media Analytics, Media Mix Model (MMM), Multi-Touch Attribution (MTA), Customer Lifetime Value (LTV), Customer Journey, Tableau, Looker, Power BI, Python, R, SQL, Digital Transformation, Personalization, Advanced Analytics, Marketing Science, ETL, Data Science, Marketing Analytics, Campaign Analytics, Data Visualization, Predictive Model, Cluster Analysis, Segmentation, Regression, Decision Trees, Omnichannel Analytics, Shopper Insights, Category Insights, Business Insights, Business Analytics, Nielsen, Trade Analytics, IRI, Circana, Product Research, Product Insight, Food & Beverage