Alexandra Diaconu’s Post

Very excited to share that tomorrow I’ll be speaking at the Young Entrepreneur Summer Experience, hosted by InvestIN and led by Harold Soto-Chavez! This incredible programme is about inspiring and equipping young entrepreneurs (ages 15-18) with the skills and knowledge they need to bring their business ideas to life. I’ll be talking about business strategy and market research—how to create solid business plans, understand your market, and turn your ideas into successful businesses. For a tiny sneak peek of my presentation, I am including my recommendation for further reading - some of you will recognise the format from the Essential Reading Guide for Strategy by Julian Cole, Faris Yakob, Kyle Matthew Duckitt and Garrett Michaels (a fantastic resource!) - but clearly, adapted with my own recommendations and with titles more palatable for this age group. Check out the programme here: https://lnkd.in/eVEkxbSj #YoungEntrepreneurs #InvestIN #BusinessStrategy #MarketResearch #FutureLeaders #Entrepreneurship

Thrilled to share that after 11 incredible years in the UK, I have officially become a British citizen! 🇬🇧 The UK truly feels like my home now, and I’m so grateful for all the opportunities, friendships, and memories I’ve made here. A huge thank you to everyone who’s been part of this journey—your encouragement and friendship mean the world to me. Here’s to new beginnings and even more amazing experiences ahead! #BritishCitizen #ProudToBeBritish #DoubleCitizenship #CitizenshipJourney #NewBeginnings #EasternEuropeansinUK #RomanianDiaspora

This weekend I visited the Turn It Up exhibition at the Science Museum Group with my little niece and was pleasantly surprised to find research by my former athletics coach, Prof Costas Karageorghis (Professor in Sports and Exercise Psychology at Brunel University London) on how different music genres influence driving performance. His work (using driving simulators) shows that slower music helps drivers stay calm and collected in stressful city environments. 🚗🎵 Another highlight was the AI Song Contest, where teams from around the world train algorithms to create music. The deep learning algorithm used is called a neural network, loosely based on how nerves connect in human brain. If you're curious about the science of music and have a little one who could benefit from an immersive learning experience, add this exhibition to your list! #TurnItUp #ScienceMuseum #MusicScience #AIMusic #InnovationInMusic #MusicPsychology

Excited to start a new position as Customer Research Manager with Just Group plc, working alongside Leanne Thwaites as part of the Customer Strategy team! Just is a purpose driven company, with an exciting mission to become a beacon for the entire retirement industry. I look forward to contribute to realising this ambition - my role will be key in shaping insights and ensuring customer centricity sits at the heart of strategic decision making. #CustomerStrategy #CustomerInsights #NewBeginnings #ShapeTheFuture #FinancialServices #Retirement #FinancialAdvisory

Wrapping up a fantastic contract with Berghaus Ltd & Pentland Brands, working as part of the Innovation team alongside Rosie O'Sullivan on some really exciting projects - led by consumer centricity and fuelling problem-based innovation. Really chuffed to have contributed my bit to getting more people into the outdoors and working from “inside the house” with such a great brand. Keeping my eyes peeled for the launch - as should you! #Innovation #ProductInnovation #ProductDevelopment #ConsumerCentricity #ProblemBasedApproach #Berghaus #Pentland #Outdoors #Apparel

I'm excited to join Berghaus Ltd & Pentland Brands in a freelance capacity as a New Product Innovation Coordinator! I look forward to working alongside Rosie O'Sullivan and the team to help drive NPI forward over the next few months 🚀 #newjob #berghaus #innovation #npi #sportswear #retail