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Kritika Oberoi Kritika Oberoi is an Influencer

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Here are 5 brilliant UX projects to bookmark for inspiration ✍️ Every now and then on the wild internet, I come across exciting UX projects that make me pause, read & take notes on what they did right. So sharing some of the coolest work I’ve come across! ✨ 🚀 Sephora’s store makeover by IDEO https://lnkd.in/dmtyft9j This one has great ethnographic insights on retail & beauty. IDEO discovered that people consider makeup purchases playful and fun, and skincare private and vulnerable. So they designed swanky new in-store experiences with different spaces—public spaces for exploration & more private ones for skincare consultations. ⭐ Project Credits: Tony Wong, Weiyi L., Eileen Wu, Sam McMorran 🚀 Snapchat's AR interface by Clay – UI/UX Design Agency https://lnkd.in/d45kdVg4 Did you know that Snapchat has an AR try-on shopping lens? Clay partnered with Snapchat to design the interfaces for these. It’s the future of retail—you can see what a watch would look like on your wrist, adjust the size and customize the colors before clicking buy! 🚀 NASA’s digital overhaul by Blink UX https://lnkd.in/dWZa2EQA Blink took on the cosmic challenge of reimagining NASA’s digital presence, which involved integrating over 3000 major websites to create a new, unified web experience. After interviewing 202 NASA stakeholders & 268 quantitative user research sessions over 2 years, a gorgeous new NASA.gov was born—more intuitive, accessible and effective for telling science’s most important stories. ⭐ Project Credits: Quba Michalski Karen Clark Cole Benjamin Shown Lauren Martin Peter Stern Bill Flora 🚀 OXa App redesign by UX studio https://lnkd.in/dYHevFCj OXa is a ‘breathing coach’—it tracks your breathing & ECG to provide personalized breathing exercises & reduce stress. UXStudio was tasked with redesigning the Oxa app displaying this complex medical data in easy-to-digest, gamified visuals. The team designed a digital mirror for the “the essence of breathing”, and an interface that simplifies all the data brilliantly. ⭐ Project Credits: Anna Schreit, Janka Holicska, András Frank, Bence Mózer 🚀 IVR Automation by Koru UX Design https://lnkd.in/ddGfW8_P Koru’s work for a leading IVR provider was about creating a more intuitive and efficient interface, to make the lives of hospital admins easier. Hospital interactive voice response (IVR) systems are usually vv complex. Critical care was often delayed because users couldn’t figure out the navigation system. Koru’s team did extensive research to discover their pain points. The end result? A UI that guides users to take the right action intuitively & helps patients get care faster! ⭐ Project Credit: Bansi Mehta, Pawan Singh Bhadoria, Ameya Kapre Got a UX design project that deserves a shoutout? Drop in the comments, or DM—I’ll share it in our next #inspo list!

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Thanks for the mention! 🤗 The other projects are also amazing!

Thank you for highlighting these incredible initiatives, Kritika! At Koru UX Design, we're especially proud of our IVR automation project, which aimed to simplify complex hospital IVR systems to ensure faster patient care using an intuitive interface. It's fantastic to see other teams like IDEO, Clay, Blink UX, and UX Studio pushing boundaries in their respective fields.

Quba Michalski

Futurist, Creative Director, XR Artist, Humanist

1w

Thanks for the shoutout. Working on the NASA project was a highlight of my tenure with Blink UX 🚀👩🚀👨🚀

Thank you for sharing our work with NASA! 🚀

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