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We have been awarded the DOGA Innovation Prize for Inclusive Design, in the category of Transportation Design! Design and Architecture Norway - DOGA The winning project, Tram for All, is the result of a fantastic collaboration with Sporveien AS and Ruter As, that spanned across 7 years, and led to a crew of 87 new trams servicing the people of Oslo. Sporveien and Ruter are the main providers of public transportation in Oslo, the capital of Norway. Together, with internal teams from Ruter, Sporveien, representatives from different employee unions, technical managers, stakeholders and many different traveler groups, we produced a design guide that is visionary, visually engaging and communicative. The guide outlined the background, vision, values and design principles to guide the suppliers when proposing their best tram for Oslo. The approach helped us create a design guide to challenge the suppliers by setting requirements and guidelines for materials, interiors, exteriors and experience. The guide also helped the evaluation team in selecting the best proposal and throughout the design phase with the supplier of the winning tram, CAF, in what we called "design-driven procurement process". This project is a fantastic example of inclusive user involvement for universal design in public services, achieved by engaging users at all stages of the process, from early definition to verification testing on trams in traffic. The new trams have better space, are safer to operate and access, have more doors, and are easier to board and operate. Overall, the new trams provide a smoother and more efficient experience for conductors and travellers. Congratulations to the whole team! - Stein-Fredrik Fossum, Strategic Design Lead - Siri Yran, Industrial Design Lead - Linn Cowie-Sailer, Senior Service Designer - Alfred Clatworthy Holmen, Senior UX Designer (former Designit) - Susann Ottesen, Project Manager (former Designit) - Thomas Noreng, Design Director (former Designit) - Mathias Paasche Hansson, Industrial Design (freelancer) And a heartfelt thank you to Sporveien AS, Ruter As, and Design and Architecture Norway - DOGA! Interested to know more? You can read the project case below, or reach out to Stein-Fredrik if you have further questions! https://lnkd.in/dF4Bdpiz #innovasjonsprisen #inclusivedesign #publictransportation #tram #trikk

  • Sporveien, trams for all:
Defining a vision for the new Oslo tram

The project won the DOGA Innovation prize for inclusive design (Innovasjonsprisen for inkluderende design)

The photo depicts a new tram in the streets of Oslo
  • Designit supported Sporveien and Ruter over a 7-year journey to design, define and test Oslo’s new trams. 

The user-centered, inclusive design of the new trams makes them safer, quieter, welcoming of all travellers,
a great way to move and a great place to work.

Image depicts some early sketches of the tram's front
  • With a process that we defined “design-driven procurement”, we created a brief to challenge and inform the suppliers. 

Setting guidelines for materials, interiors, exteriors, inclusivity and experience.


Image depicts a selection of pages from the design guide
  • The Oslo municipality set the goal of doubling the amount of people traveling by tram. 
This meant not only a more efficient tram, but a tram for all.

To achieve that, we involved users at all stages of the process, from early definition to verification testing on trams in traffic.

Photo of elderly users commenting on features and functionalities of the old trams; photo of a person with a mobility aid traveling on a subway train.
  • Contact person is Stein-Fredrik Fossum, Strategic Design Lead
stein-fredrik.fossum@designit.com

This is very inspiring! Hope the mantra of "if you want more people, design for all people" gets spread far and wide!

Jannicke Hølen

Program Manager Inclusive Design at Design and Architecture Norway - DOGA

6mo

Congratulations on two category wins within DOGAs Innovation Award for Inclusive Design 😃

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