John Boris’ Post

Amazing work by the team! So excited to see this product in market.

It was great to SXSW Sydney in Sydney! What an amazing event and I was thrilled to participate in the Discovery Stage panel on Navigating the new normal : Shaping the future of brand partnerships. A huge thanks to the panel host Richard Penny from No Standing, Patrick Millington Buck from Virgin Australia and Tahlia Phillips from Concrete Playground. Also a big congrats INVNT® for all of your outstanding work in making the event a huge success.

I'm looking forward to joining the conference speaker lineup and taking part in an exciting conversation on the Discovery Stage. We’ll be discussing the future of brand partnerships and how technology will give rise to fresh opportunities and erode traditional boundaries. Full details below, hope to see you there (11am on Saturday, October 21). https://lnkd.in/gEbGSZCr Let me know if you’re attending and would like to connect. #SXSW #branding #technology

Looking forward to an exciting week as SXSW rolls into Sydney for the very first time.  If you’re planning on getting involved this week, why not say hello to the folks from Tripadvisor and Warner Music Australia at the Warner Music x Blare Live Showcase at Kyiv Social on October 18-19? Entry is for SXSW Badge or Music Wristband holders and is subject to capacity - details below. https://lnkd.in/egxqks33 Let me know if you’re attending and would like to connect. #SXSW #technology #tripadvisor

Delighted to share a major milestone on our group vision to be the world's most trusted source for travel and experiences. Today we officially launch our first ever traveler-facing, AI powered feature, which sorts through Tripadvisor’s billion plus reviews and opinions to create truly unique trip itineraries for our members. Congrats everyone who has worked on this amazing project. https://lnkd.in/gucJ5F64

It’s just under two weeks until Phocuswright Europe and I am delighted to be joining this year’s line-up of speakers in Barcelona. On Monday June 12, I’ll be taking part in Phocuswright’s ‘Social Commerce’ industry roundtable, where we’ll be discussing everything from marketing, to transaction, to loyalty. Attendees can find out more via the link below. https://lnkd.in/gnhEeMDA    On Tuesday, 13 June, I’ll be joining PhocusWire’s Editor In Chief, Mitra Sorrells on the Center Stage at 9.10am for a conversation about all things Tripadvisor, where I’ll be sharing my thoughts on our company strategy and some of the exciting news coming out of the business. Let me know if you’re attending and would like to connect. #phocuswright #travelindustry #traveltechnology https://lnkd.in/gRMhQsgi

I am pleased to share that Tripadvisor has partnered with Fuze Tea, The Coca-Cola Company’s global tea brand to launch a new global media campaign, aimed at sharing extraordinary experiences with travelers. We’ve always been committed to helping our community unearth truly unique things to see and do, wherever they choose to travel. Our partnership with Fuze Tea provides a fun and innovative way to showcase some of the most amazing experiences out there, inspiring travelers to plan and book truly unforgettable trips.   Check out the video below to find out more - #FuzeTea #Tripadvisor #MadeOfFusion #trueexplorations  

Thanks to Brandy Shaul and @Adweek for including me in this story about the launch of Tripadvisor's innovative campaign with the @San Diego Tourism Authority! Brought to market by our in-house creative shop, Wanderlab by Tripadvisor, the campaign engages travelers interested in traveling to sunnier shores and who might be California dreaming! The painted murals by local artists in markets like NYC, Chicago and Los Angeles connect travelers to an augmented reality experience celebrating travel to San Diego, bringing the offline world into the digital. Read more here: https://lnkd.in/gtaUJxqh

Reflecting on the last couple of weeks, which saw me dip my toe back into the world of industry events for the first time since joining Tripadvisor. My first stop was #itbberlin2023, the world’s largest travel event. I want to thank the team for organizing such an incredible conference, particularly Lea Jordan, who hosted me on the main stage in front of a packed out crowd. This was an amazing opportunity to share all the exciting news coming out of Tripadvisor, along with some broader thoughts around 2023 travel marketing trends.   Hot on the heels of ITB was #sxsw23, a whirlwind of partner meetings in the wonderful chaos of Austin, TX. I also had the chance to catch up with Seraj Bharwani about all things marketing during Brand Innovators’ Marketing Leadership Summit. Spending time with humanitarian Chef Jose Andres and our friends and partners at World Central Kitchen also a highlight at the MediaLink event! There is so much momentum and creativity out there in our industry right now and jet lag withstanding, it was a joy to connect with global industry partners face-to-face. Both events also served as timely reminders that there really is no better way to make new connections than in-person. I look forward to connecting with many of you at industry events in 2023. https://lnkd.in/gtUVYCyJ

Let me know if you will be at SXSW this year, and let's meet up! I'm excited to be speaking at the Brand Innovators event on March 11. Come stop by or check out our guide to Austin & find us there! https://lnkd.in/e3CVay6e #sxsw #sxsw23