Pocus’ Post

Wishing everyone a happy 4th of July tomorrow! And to all our fellow marketers, may you come back rested and refreshed from 24 hours without a request from sales for a testimonial from your tallest customer with the coolest walk. 🫡

Recently we caught up with Angelica Ismailos, Head of Demand Generation at Vercel, for an AMA on all things intent: - How she thinks about inferred vs. declared intent - Her framework for experimenting with intent signals - How she runs auto-outbound campaigns that generate results without feeling spammy - a must for any growth marketer! Whether you’re just starting to implement intent signals or you’re looking to level up your demand strategy, there are valuable takeaways in this interview. You can get all of Angelica’s insights via our blog recap or by watching the full AMA.

If you missed last week’s GTM 2024 webinar, you missed A LOT. Pocus co-founders Isaac Pohl-Zaretsky and Alexa Grabell covered 🔮Why sales have felt like such a slog in 2024 🔮How focusing on more signals, more data, and more emails has made GTM harder 🔮What Pocus has built to solve these problems You can watch the replay at the link below!

More efficiency and visibility > more random data points and emails sent. Love hearing feedback like this from our friends at monday.com! Tom Ronen and his team need to spend their time where it matters most: with their customers. Pocus helps them unlock the data they need and run their GTM playbooks efficiently so they can focus on helping their customers become Monday power users for life.

Our Head of Marketing, 🔮 Sandy Mangat, was a recent guest on Season 2 of trumpet 🎺’s Sales Soundcheck podcast! In her episode, Sandy: 👉gets into the nitty-gritty of intent data and how AI is shaking things up 👉covers how Pocus is helping teams build a seamless go-to-market strategy 👉reveals the secret ingredient that GTM teams shouldn’t overlook or underestimate! Take a listen at the link below!

Join us today for a conversation about all things GTM with co-founders Alexa Grabell and Isaac Pohl-Zaretsky. We’ll be covering: - The state of GTM in 2024, from challenges to opportunities - Emerging trends we’re seeing and how your team can capitalize on them - How Pocus is expanding beyond PLS to help all GTM teams succeed Register now to save your spot. You won’t want to miss this one!

Over the past ten years, Superhuman built a cult following of users. But the product usage data of this highly engaged fanbase was mostly inaccessible to the GTM team. How did they unlock this data to power their move upmarket? With Pocus, of course. We recently spoke with Andrew Johnston, Head of Sales for Superhuman, to learn more about how he and his team tackled the transition from B2C to B2B, and created a scalable revenue engine through data-backed playbooks. Read our case study for all the details.

The average rep will spend hours per week on prospecting and over half of that time will be spent on things other than selling. We heard over and over from our customers that they needed a tool to help them: - Generate pipeline through their network - Send warm outbound to website visitors - Strengthen deals with multi-threading - Reach executives to move upmarket So we built one of our latest features, the AI Prospector. We wanted to make life even easier for reps by extending that seamlessness to other prospecting workflows. With AI prospector reps can warm prospect into product users, multi-thread to new contacts within existing accounts, and power their cold outbound efforts with one tool instead of seven.

We’re here to help you streamline your workflow and crush your revenue goals, so we loooove hearing this kind of feedback from customers! Curious what Pocus can do for your GTM team? Drop us a DM to schedule a demo - we’ll bring the tissues. 🥲