REI’s Post

Behind every data point, graph slope, and quote, there’s a story. We're proud to share the 2023 #REI Co-op Impact Report. Through the collective efforts of our employees, members, communities, and partners, we are achieving all that's cooperatively possible to better society, the environment, and our communities. See how we’re making an impact. #REIemployee #REIBetterTogether #Impact https://www.rei.com/impact

Celebrating #Pride isn’t just for the month of June. #REI is committed to supporting employees in celebrating and honoring LGBTQ+ Pride throughout the entire year. The co-op's Prism Inclusion Network (ERG), consisting of members who identify across a spectrum of LGBTQ+ communities, including allies who participate to learn and support their fellow employees, provides many opportunities for collective engagement throughout the year. Here are a few highlights of how we are getting #OutsideWithPride in 2024:   - Expressions of creativity: REI collaborated with Lisa Sy (@lisasystudio), a designer and artist on a vibrant illustration capturing the Progress Flag that celebrates the unapologetic joy and freedom of embracing the outdoors and the full spectrum of queer identity. Enjoy and be inspired! 🤩 - Inclusive design with and for LGBTQ+ community members: REI is delivering more relevant and inclusive products, events partnerships, advocacy, and experiences — for everyone. - Events and Partnerships: A year-round calendar of customer-facing events created with and for LGBTQ+ customers and members — integrating over 20 national, regional, and local LGBTQ+ partners across the country. - Co-op Employees at the center: From a robust slate of Prism Inclusion Network programs to Prism mini grant activations to graphics by Bradlee Thielen gracing the 2024 CB Pride collection, employee voices are heard loud and proud in 2024. 👉 Check it out: https://lnkd.in/enV9DBgH - Leading the way with inclusive policies and practices: Through inclusive education resources, policies, and benefits, REI has up-leveled our support for LGBTQ+ employees, partners and members, leading to a score of 95 on the Human Rights Campaign (HRC) Corporate Equality Index. 👏👏👏   …and so much more!   #REIemployee #REIBetterTogether #REIbelong ElisaMarie Hatch Sarah Leising Michelle Palermino John Corliss The Launch Pad Teen Center Coyote Metztli @NikaBurns @Olivia Bertalan @Patrick Wentworth @Alex Borucki

Today, in our co-op community, we honor Juneteenth and encourage our teams to foster discussions that promote unity and share the significance of this day of recognition.  In celebration, we collaborated with Stephanie Singleton (@stephaniesing), an illustrator based in Toronto, Ontario, to create a commemorative poster. Stephanie's artwork integrates decorative elements that narrate diverse stories. This illustration showcases flowers rooted in her family's heritage, symbolizing gratitude for the freedom to explore and honoring the foundations laid by her ancestors. We invite you to reflect upon and appreciate this beautiful artwork with us. #REIbelong #REIemployee #BetterTogether

How are you getting outside this weekend? Learn new routes, new ways, and new perspectives with us!   This Saturday, we're thrilled to offer REI classes on us! Ever dreamed of mastering how to pitch a tent, how to filter water from the backcountry, or how to fix a flat tire? Now's your chance! Join our hands-on workshops led by seasoned guides and partners, equipping you for the ultimate #OptOutside experience. Act fast – only 3 days left to secure your spot. We hope to see you out there! 👉 Sign Up here: rei.com/OptOutsideFreeDay   Offer exclusively on June 15, 2024. Space is limited. Offer valid until capacity is reached.

Today, we're reaffirming what #OptOutside means to us and inviting everyone to join. Opt Outside is more than one day or a hashtag — it's a choice we must make every day. Many people feel like their time isn't their own, drifting through life on autopilot as they move unconsciously from work to life's endless "must-dos," only to repeat the cycle. Opt Outside is a reminder to #pause, to #reflect, to #connect, and to #taketimeback. And when you do, as your outdoor co-op, we want to share with you all the possibilities you can unlock when you spend that time outside. So here’s your sign – turn off autopilot and Opt Outside. Need some inspiration? We got you. Check out www.rei.com/opt-outside for ideas, experience, and gear to spend more time outside. We hope to see you out there! #REI #BetterTogether

☝️ For the second year in a row, REI is ranked #1 on #Forbes Best Brands for Social Impact list. This is incredible recognition of our continued work to fight the climate crisis, and advance racial equity, diversity, and inclusion. Major kudos to our employees and co-op community! #BetterTogether #REIemployee #REIbelong #SocialImpact #Inclusion   https://lnkd.in/eyTgdyBS

👏👏👏We're celebrating the passage of the EXPLORE Act in the U.S. House, a first-of-its-kind outdoor recreation package that will strengthen our public lands and increase opportunities for all people to enjoy time outside. This legislation centers investments in outdoor recreation that have been championed by the co-op community for years, including long-distance bike trails, support for military veterans to enjoy our national parks, and the creation of urban parks in historically overlooked communities. #REIBetterTogether 👉 Raise your voice with us and take action: https://lnkd.in/e8ypjvMe

🥰 It’s #FeelGoodFriday and we're soaking up all the warm and heartfelt messages from our members and customers. It’s no secret that the co-op is a different kind of company, and it's all attributed to our amazing employees and #REI community. From buying that first piece of gear to wandering the store on date nights, REI Members shared their love letters with us. Read a few of our member stories from our mailbag. 💌 #FridayFeels #REIBetterTogether #REIemployee https://lnkd.in/eSufVEYJ

Thank you Fast Company for naming #REI as one of the ✨Most Innovative Companies ✨ in the Advertising and Marketing category for 2024! We’re grateful to our teams across the co-op who made this possible through the incredible work they do every day. 🎉 #REIemployee #REIBetterTogether #FCMostInnovative https://lnkd.in/e-XvEivj