SuperAwesome’s Post

When it comes to activating your brand in gaming, how do you play the space? 🎮 📈 Understand and tap into new trends  📣 Tap into the power of influencers for amplification  📱 Distribute your reach cross-channel 🎨 Embrace engaging a generation that are creators by default In this clip, Nicholas Walters, our CSO & President, walks the audience through some of the approaches brands take when they partner with SuperAwesome on their gaming strategies. Watch Nick’s session from IAB PlayFronts 2024 in full 👇 https://lnkd.in/eTQmJAXd #SuperAwesome #IABPlayFronts #IABPlayFronts2024

🚨 Exciting News Alert 🚨 Today, the Conscious Advertising Network has relaunched the Children’s Rights and Wellbeing manifesto. We’re proud to have been part of a group of 40 organizations with expertise in the youth space to have been consulted on the refresh of the manifesto. The document sets out 6 guiding principles for advertisers and agencies to work towards and aspire to keep children safe online. Recommendations include: 🧷 Embedding safety-by-design 🧠 Supporting child users’ decision making 🎨 Placing advertising that is age-appropriate by design The manifesto includes actionable advice that has been developed in partnership with expert partners like SuperAwesome! Check it out here 👇 https://lnkd.in/ea5fnanj

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲? 3, 2, 1, 𝐆𝐎! ⚡️⚡️⚡️ When it comes to your gaming and creator strategy we’ve got you covered. With global amplification, youth audience expertise, and authentic, creative brand ambassadors on tap, we can help you get in the game and create lasting brand impact! 𝐌𝐞𝐞𝐭 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐰𝐢𝐭𝐡 𝐒𝐀: 🎮 90% of Gen Z are gamers 🇺🇸 76% of US youth audiences have bought products promoted by an influencer 📺 Live streams are the #1 most-watched type of gaming videos by kids Take your activations to the next level with SuperAwesome 😎 Discover more ⬇️ https://lnkd.in/e5Rjunvk #SuperAwesome

⛳️ 🎮 "Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the youths, who have never been tethered to cable...That’s where video games come in." - Anthony Vargas, Associate Editor at AdExchanger. We loved this article on our recent 'Tee Time Speedrun' Fortnite fan experience which features great commentary from our CSO & President, Nicholas Walters, as well as Beth Woodruff, Senior Director of Brand Strategy, Integrations, Gaming & Innovation at Ally. Check out the article in full ⬇ https://lnkd.in/e3NNsiYX #SuperAwesome

The Advertising Standards Authority’s latest report on children’s exposure to age-restricted content in linear TV has some fascinating stats: 🍸 Exposure to alcohol advertising on TV decreased by 80% between 2010-2023 🎲 Under-16 exposure to gambling ads on TV has decreased by 40% since 2010 🍫 Exposure to HFSS product ads on TV decreased by 67% in the same period But that’s for linear, which continues to be less and less relevant in youth content consumption: the report highlights how habits have continued to shift, with a 74% decline in TV viewership from under-16 audiences in the last decade! 📺 Where has their viewership time gone? To a digital media landscape that’s more fragmented than ever before. SuperAwesome is the trusted partner for brands looking to meet their audience where they are and engage them safely and effectively online. For example, SA helps customers ensure their digital ad creative is appropriate by vetting it for compliance with our ad standards, which are modeled after the ASA's CAP Code 🤝 If you’d like to learn more about how we’re making the internet safer for the next generation get in touch, and to check out the ASA report, follow the link below ⬇️ https://lnkd.in/ei-7qaEn #SuperAwesome

The next generation are default creators, NOT just default consumers 🎨 More than 13 million individual designers created items on Roblox last year alone, meaning that the community drives a lot of the creativity we see on these platforms. When it comes to brands seeding UGC in-game it’s not only about creating something that resonates with the audience. Finding the right creators to introduce those items to the audience is incredibly important too. At SuperAwesome, we have a network of creators that our partners can use to make their launches a success 🚀 Discover more about how to reach and engage safely with Gen Alpha and Gen Z in-game here ⬇️ https://lnkd.in/eNQaDne4 #SuperAwesome #IABPlayFronts2024

We are delighted to see our Global Brand Partnerships Lead, Lindsay Hall, selected as an honoree at the 2024 𝐓𝐨𝐩 𝐖𝐨𝐦𝐞𝐧 𝐢𝐧 𝐆𝐚𝐦𝐢𝐧𝐠 𝐚𝐧𝐝 𝐄𝐬𝐩𝐨𝐫𝐭𝐬 𝐀𝐰𝐚𝐫𝐝𝐬! 🎉 🏆 The awards, which are hosted by Cynopsis Gaming, celebrate the most influential and successful women in the gaming and esports space 🎮 Lindsay has been named an honoree in the 'Customer & Client Support Mavens' category alongside Julia Seaton from rEvolution, Stephanie Hawkins from Wavemaker, Camille Bryant from OS Studios - A Project Worldwide Agency, and Kelsey Remige from SPORTFIVE. Good luck to all of the nominees! #SuperAwesome

If you’re at The Children's Media Conference over the next few days, make sure you join the ‘𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐓𝐡𝐢𝐬!’ session tomorrow hosted by our Senior Business Development Manager and all-round good guy, Alvin Hussey! 🎤 If you’re looking for an accessible dive into how to promote your brand or kids content in 2024, then this is the session for you. The panel will share what works and what doesn’t, which platforms get the most eyeballs, and how to think outside the box - or maybe even inside Roblox... 👀 Alvin will be joined by a host of experts including Emily Barwise from BBC Studios, Kat Carr from Think Jam, Jon Mason from Jollywise, Rachel Bardill from Bar Digital, and Independent Media Consultant Emily Horgan! 📅 Weds 10th July 🕦 3.40 pm-4.40 pm 📍 Showroom Cinema 3 Discover more about the session here ⬇ https://lnkd.in/dT2hdrmi #SuperAwesome #ChildrensMediaConference2024 #CMC2024 (Get well soon to Steve Smith from Beakus, who can't make the panel due to illness!)

Activating in live environments is an essential way to reach Gen A and Gen Z audiences 📣 We recently worked with our friends at the LEGO Group to create a live-streamed Influencer campaign to attract a diverse audience to the new LEGO Fortnite Game. Our Creators team brought on board Kreekcraft, a family-friendly YouTube creator with more than 9.6m subscribers, and NickEh30, one of the most active Fortnite streamers with over 7.6m subscribers 🎮 Together, they delivered a 2-hour live stream and achieved some incredible results: 👀 7.7k concurrent viewers  🗣️ 64.5k live stream chat interactions ▶️ 300k streams over three days In this article, our Senior Creative Producer in the SuperAwesome Gaming and Creators team, Julia Clarke, breaks down three best practices for brands that are looking to activate in live environments ⬇️ https://lnkd.in/eD-ieaD2 #SuperAwesome

Why YouTube Shorts should be a part of your Gen Z and Gen Alpha influencer marketing strategy: 📱 1 in 2 young people in the US prefer short-form content vs long-form 🩳 56% of youth audiences watch their favorite creators via YouTube Shorts 👀 71% of kids who watch YouTube also watch YouTube Shorts Shorts are one of the most effective ways to reach youth audiences with some of the biggest creators out there (without breaking the bank 💸). Here’s a great example of an AR short we worked on recently featuring a fully animated movie star! https://lnkd.in/eGEkeadT #SuperAwesome