Big Brother, watch me turn off the TV

The latest series of Big Brother begins on Channel 4 this week, but they needn't have bothered. Why not? Because Polly Hudson of the Daily Mirror has announced that she is no longer interested.

Polly is, like, Big Brother's biggest fan ever? "I'm talking actual, total, all encompassing obsession," she admitted in her weekly column (called Opinions About Stuff . . . Literally). "I once chased - on foot, screaming - a car containing recently evicted Caroline down a London street."

Now something terrible has happened. The love has died. Big Brother is still there, setting out its vision for Britain, but Polly has moved on. "Usually when the first Big Brother eye logo flashes up between programmes - the sign a new series is