Position Chief executive Lebara
David Moffatt, who was named chief executive of the mobile group Lebara yesterday, should brace himself for a spell on the front line, handing out free pre-pay SIM cards to impatient passers-by.
The man he is replacing, the Lebara co-founder Yoganathan Ratheesan, who is becoming chairman, has made it compulsory for all new staff, however senior, to spend time at the sharp end to ensure they remain in tune with the workers trying to sell cheap international calls to migrant workers.
Mr Moffatt is joining a business that, since being founded in 2001, has become one of the world’s largest virtual mobile networks, leasing capacity from the big network owners and employing an army of salespeople to stake out stations and