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Corporate renewal comes from the disruptor within

In the latest in our monthly series from the fast-growing outdoor maintenance firm Ground Control, Martin Leuw discusses the importance of championing innovation

The Times

Every new year I reflect on the biggest lessons from the year just gone and how I can redesign what I do to work smarter, not harder in the year ahead.

Last year, I focused on greater collaboration and challenging myself with the question “why wait?” This year I am shifting to “rebirth” and “growth”.

By rebirth I mean leading corporate renewal. Businesses, like loved ones, go through life stages: conception, birth, childhood, adolescence, maturity and, sadly, elderly decline. While medical advances are helping to extend our lives, business life cycles are moving in the opposite direction.

The average lifespan of a company listed in the S&P 500 index has decreased by more than 50 years in the past century, from 67 years in the