General Electric is understood to have agreed on a value of “about $30 billion” for the sale of a 51 per cent stake in NBC Universal to Comcast, America’s biggest cable operator.
The agreement brings one step closer a deal that has been under discussion for weeks. It would give Comcast a 51 per cent stake in NBC Universal, owner of television networks including NBC, USA Network and Bravo, along with local television stations, theme parks and a film studio.
GE initially would hold 49 per cent in the new venture. An option for GE to sell all or part of its stake in the new venture to Comcast within seven years has also been discussed.
An insider close to the talks said that the