Matt Rudd seeks enlightenment in the dressing room

‘Why would my beloved be petite if she bought an M&S dress, but an absolute heffer if she ventured up Bond Street?’

Why can't a size 12 just be a size 12? Why does it have to be a big size 12 or a small size 12, aka a total minefield for any man trying to buy any woman a present that is clothing-based? Imagine if a litre was as vague. Or a mile. Havoc.

Why oh why, I ask the British Fashion Council. No comment. Why oh why, I ask M&S. “Most retailers use the same body measurements but there can be small differences. For example, a more fashion-forward piece tends to have a closer fit.”

So consistency within each shop but not across the whole shopping centre. And it’s the designer brands that tend to be the smallest/most upsetting. Why? Why would my beloved be