The latest front row It bag? Not arm candy of the traditional sort, no buckles or slot for your nomadic-hybrid laptop. It isn’t even a handbag. Think of it as an It pouch: a must-have make-up bag from a cult beauty brand that has become so much a status symbol there are imitation ones on Etsy.
Merit — known among editors as The Row of beauty, after the cool crowd’s favourite minimalist fashion label — was founded with the intention of recreating the cutesy millennial beauty brand Glossier for grown-ups.
Technically you can’t buy Merit’s gold corduroy bag — it comes free with your first purchase from its website. Yet its popularity here was enough to convince the Americans in charge to team up with
